2023 VinFast VF 9 (left) and 2023 VinFast VF 9

A new challenger in the all-electric vehicle market brought its wares to the 2022 LA Auto Show. VinFast has its sights set on Tesla, Rivian, and other premium brands by offering a pair of battery-powered midsize SUVs. On their own, these vehicles might not merit much more than a casual shrug. Rather, it’s the company itself and a unique marketing strategy that has us taking notice.

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