I recall a time, oh, 38 years ago, when my folks forbade me from driving to a friend’s house because it was raining. At the time, even if I believed that rain in any way made driving more dangerous, I wasn’t prepared to admit it. Besides, real car guys were unafraid of driving in snow, at night, and through downpours. Honestly, I still enjoy driving around through fresh snow.
Still, rain is a serious traffic matter, and the Wisconsin Department of Transportation’s Motorists’ Handbook has this to say on the matter:
When it is raining or the road is wet, most tires have good traction up to about 35 mph. However as you go faster, your tires will start to ride up on the water, like water skis. This is called “hydroplaning.” In a heavy rain, your tires can lose all traction with the road at about 50 mph. Wide tires or tires that are bald or badly worn will lose traction at much lower speeds. The best way to keep from hydroplaning is to slow down in the rain or when the road is wet. If it feels like your tires have lost traction with the surface of the road, you should:
- Ease your foot off the gas pedal.
- Keep the wheels straight.
Only try to turn if it’s an emergency. If you must turn, do it slowly, or your vehicle may skid.
- Do not try to stop or turn until your tires are gripping the road again.
Let’s not forget another important point about rain: most cars look pretty good when they’re wet. Turns out carmakers aren’t oblivious to the whole rain thing. Either because rain makes their cars look good, or because it makes their cars seem like sanctuaries of comfort and safety, automakers have produced many car ads set during moments of precipitation. We hope you enjoy the collection of such ads shared below.
Cars in the Rain
1928 Essex
Market Crash Madness! A Gallery of Depression-Era Car Ads
1942 DeSoto
Dead-Brand Madness! 10 Classic DeSoto Ads
1948 Packard
“The Man Who Owns One” Madness! 10 Classic Packard Ads
1960 Fisher Body
What Was the Deal with Car Ads and Swimming Pools…and Golf Courses…and Airports?
1963 Mercury Monterey
Quicksilver Madness! 15 Classic Mercury Ads
1964 Chrysler Corporation
1966 Jeep Wagoneer
4WD Madness! 10 Classic Jeep Ads
1972 Saab 99E
1972 Volvo
What Did The Saint Drive? (Hint, it was a Volvo)
1973 Amco custom tops
Topless Truths: 6 Things You May Not Know About Convertibles
1973 Porsche 914
Review Flashback! 1973 Porsche 911
1985 AMC Eagle
Review Flashback! 1980 AMC Eagle
1987 Mercury Tracer
Review Flashback! 1986 Merkur XR4Ti
1989 Chevrolet Beretta
Listen to the very entertaining Consumer Guide Car Stuff Podcast
Cars in the Rain Ad Gallery
Click below for enlarged images
Cars in the Rain
