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Memory Lapse Madness! A Gallery of Forgotten Car Ads

1981 Renault 18i
1981 Renault 18i – Forgotten Car

Per a recent article in Psychology Today regarding the phenomenon of suddenly recalling an old memory, “Neuroscientists have discovered that when someone recalls an old memory, a representation of the entire event is instantaneously reactivated in the brain that often includes the people, location, smells, music, and other trivia. Recalling old memories can have a cinematic quality.”

We’re not sure we want you to recall anything about how the Isuzu Stylus smelled, but we wonder to what extent you recall the vehicle at all. What about the Renault Medallion?

For your amusement, we have collected here are ads for ten U.S.-market vehicles we suspect you haven’t thought about in many years–if you even knew they existed in the first place.

And, as for the Centurion ad shown below, we realize that the Centurion Ford F-350 conversion (a similar F-150 conversion was also offered) was not a regular Ford production model, but it was advertised heavily in buff books and carried by a sufficient number of Ford dealers that some of you may recall it.

Seen anything on the road recently that triggered an old memory for you? Tell us about it. The place to leave comments is down below.

Check out the Consumer Guide Car Stuff Podcast


1969 Opel Kadett

1969 Opel Kadett ad

Review Flashback! 1997 Cadillac Catera


1975 Plymouth Trail Duster

1975 Plymouth Trail Duster ad

Full-Size 4WD: The Big Rigs of 1989


1981 Fiat Strada

1981 Fiat Strada ad

Photo Feature: 1959 Fiat Abarth 750 Zagato


1981 Renault 18i

1981 Renault 18i ad

Cheap Wheels: 1976-1983 Renault 5/Le Car


1983 Dodge Rampage

1983 Dodge Rampage ad

Car Spotter Challenge: Car-Based Pickups


1986 Isuzu i-Mark

1986 Isuzu i-Mark ad

Quick Look: 2004 Isuzu Axiom


1988 Renault Medallion

1988 Renault Medallion ad

Unsettling Transition: The 1988 Eagle Lineup


1989 Sterling

1989 Sterling ad

What Was Sterling?


1990 Centurion Classic 1000

1990 Centurion ad

Too Spicy For America: The Mexico-Only 1999-2001 Dodge Ramcharger


1991 Isuzu Stylus

1991 Isuzu Stylus ad

Forgotten Concept: Isuzu XU-1


1992 Hyundai Scoupe

1992 Hyundai Scoupe ad

5 Forgotten Hyundais

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