Posts from ‘Cadillac’
What price luxury? If you were shopping for a new car in 1955, that number was approximately $3000. It was around that dollar amount that the vehicles we might now describe as premium starting kicking in.
It saddens us to say it, but the luxury coupe is all but dead. While BMW and Mercedes-Benz still sell a few midsize and large 2-door cars, Cadillac and Lincoln do not. Lexus does sell the impressive LC, but that car is expensive, and it’s really more of a sports car than a luxury coupe in the sense we’re discussing here.
This is an installment in a series of posts looking back on show cars that we feel deserved a little more attention than they got. If you have a suggestion for a Forgotten Concept topic, please shoot us a line or leave a comment below.
According to Investopedia.com, co-branding is “… a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a brand partnership, co-branding (or “cobranding”) encompasses several different types of branding collaborations, typically involving the brands of at least two companies.”
by Leigh Dorrington
Note: The following story was excerpted from the April 2012 issue of Collectible Automobile magazine
Cadillac was due for a “quiet” year in 1929, considering the previous season had seen the arrival of all-new Series 341 cars. They came with attractive styling by Harley Earl, fresh off his success with the 1927 LaSalle; a new 90-bhp 341-cubic-inch version of Caddy’s established L-head V-8 engine; and a chassis with wheelbase stretched to 140 inches, a switch to torque-tube drive, and the adoption of 32-inch-diameter tires.
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Cadillac’s trademark “Standard of the World” tagline was first employed by the luxury brand after winning the 1908 Dewar Trophy, an honor presented by Britain’s Royal Automobile Club to recognize carmakers for “furthering the interests and advancements of the industry.”