Posts from ‘Daihatsu’
Sometime in the middle of the Eighties, Americans developed an appetite—albeit a modest one—for pint-sized sport-utility vehicles with legitimate off-road capability. Early on the scene were the Suzuki Samurai and the Daihatsu Rocky. Few people actually recall Daihatsu’s brief flirtation with the U.S. market—briefly, Daihatsu sold cars Stateside between 1988 and 1992. Only two models were ever offered here: the aforementioned Rocky, and a subcompact car dubbed Charade.
I’ll be frank: I collect car ads in different folders with the intention of finding a sufficient number of similar ads to create a blog-post gallery. The ads shared here? Well, I’m having the blog-post equivalent of a fire sale. I love these ads, but I can’t really see them becoming part of any article with anything like a coherent theme.
On a per-person basis, Americans buy more new cars than do the Japanese. In 2017, for example, American buyers snatched up roughly 17.3 million cars and light trucks. That works out to approximately one car for every 18 U.S. residents.