Posts from ‘Datsun’

Sep
08

Station Wagons of 1979

Functional as they were, station wagons were generally marketed as upscale. Not that low-end models weren’t available, but ads and commercials for wagons generally put a luxury spin on the situation. And, at least for a while, inextricably linked to the premium wagon experience was the woodie look.

Jul
07
1983 Toyota Tercel

Cheap Cars of 1983

Affordability is a relative thing. But odds are, if a manufacturer is sharing the price of a product in advertising, the thing being sold is probably a good deal. Of course, in the case of automobiles, the listed base price is subject to any number of asterisks and fine-print notations—especially back in the Eighties, before regulators were paying especially close attention to auto ads.

Aug
30

Hot Deal Madness

Fun fact: Most car dealers pay a small amount into a regional advertising fund for each vehicle they sell. That money is spent on ads and promotions tailored to reach would-be car shoppers in a given area. In many cases, manufacturers contribute additional cash to the fund. And, depending on the franchise, some of that money may be spent by the dealer on store-specific ads.

Jul
19
Chevy Fuel Injection, Cars Ads Featuring Fuel Injection

1986 Chevrolet Pickup

By most accounts, the automotive period known as the Malaise Era lasted from 1973 until 1983. During that time, the performance of most new vehicles paled in comparison to the less-regulated cars of  just a few years earlier. Blame the government if you will, as low-lead gas, fuel-economy standards, and emissions regulations all took a serious toll on the horsepower output of most engines. I say most, because some cars suffered less than others. And there was one main reason for that relative immunity to the Malaise Era woes: fuel injection.

Mar
05
1982 Chevrolet Citation X-11, Fastest Cars of 1982

1982 Chevrolet Citation X-11

What makes a car fast? Generally, more power means more go, but back in 1982, power was hard to come by. Weight matters too, but not as much as you might think, at least for the cars tested by Consumer Guide back in 1982. Unlike previous “fastest” lists I’ve put together, I’ve included the final drive ratio for each car listed below.

Feb
16
1976 Oldsmobile Print Ad, Jim Beckwith, Coupes of 1976

1976 Oldsmobile Delta 88 Crown Landau

Much was made of the fact that, as of 2019, battery-electric vehicles (BEVs) outsold cars equipped with manual transmissions. And, if you’re of the save-the-manuals movement, this was distressing news, no doubt.

Sep
14
Cowboys in Classic Car Ads

1957 Plymouth

In his 2012 book Fractured Times: Culture and Society in the Twentieth Century, historian Eric Hobsbawm noted, “In terms of literary pedigree, the invented cowboy was a late romantic creation. But in terms of social content, he had a double function: he represented the ideal of individualist freedom pushed into a sort of inescapable jail by the closing of the frontier and the coming of the big corporations.”

Jul
20
A Gallery of Small-Truck Ads

1980 Chevrolet LUV

There was whimsy in those little trucks. Back, say, 30-40 years, small pickups were not only cost-effective light-duty commercial vehicles, they were also compelling commuter alternatives to traditional coupes and sedans.

Apr
28
1956 Studebaker, Classic Wagon Ads

1956 Studebaker

We have shared classic wagon advertisements before, but the bounty of great ads out there has compelled us to revisit the subject.

Mar
17
1960 Jaguar, Cars in Motion

1960 Jaguar Mark II Sedan

One of the biggest recurring disappointments of my elementary-school days was thinking that I was going to class to see a movie, and finding out I was really going to be sitting through a crappy filmstrip presentation.