Posts from ‘Datsun’
The best evidence that many modern-day pickup-truck buyers don’t use their trucks as “real” trucks is bed length. For example, Crew Cab versions of the Chevrolet Silverado can be had with a 5.5-foot cargo box—a bed far too small to accommodate the traditional 4 X 8 sheet of plywood, much less a couch. This is telling, because Crew Cab models are far and away the best-selling Silverados.
The word “turbo” is enjoying massive marketing popularity these days. Advertisers and branding folks have slapped it on tools, energy drinks, and dietary supplements.
Charles Darwin once famously noted, “A man who dares to waste one hour of time has not discovered the value of life.” One wonders if Darwin’s definition of “waste” includes time spent waiting to reach 60 mph from a stop in an especially sluggish automobile.
Depending on who defines it, the automotive “malaise era”—the period of time during which vehicle performance declined steeply, mostly as a result of emissions issues—ended in the early Eighties. That said, what was considered quick by 1983 standards seems pretty quaint today.
Before fuel injection, variable-valve timing, computer-enhanced aerodynamics, and continuously variable transmissions, there was only one path to fuel efficiency: small engines in small cars.
Everything is relative. By 1981 standards, any car boasting 100 horsepower was doing pretty good. So good, in fact, that just seven Japanese-brand vehicles made that cut.
When automakers began moving their promotional dollars away from traditional print media and toward more targeted digital advertising, the nature of the ads themselves changed.
Historians refer to the period in Europe following the fall of the Roman Era as the Dark Ages. Generally applied to the 10th and 11th centuries, the Dark Ages were a time of economic and cultural decline, and for the people alive then, a time of little hope.
You’ve heard the line, “The spirit is willing, but the flesh is weak.” You may not know that that much-used quote originally dealt with temptation and comes from the New Testament Book of Matthew.
It took a little kerfuffle with OPEC, but the American buying public finally added fuel economy to its collective list of new-car purchase considerations. Though carmakers had always put some effort into touting the fuel efficiency of the vehicles it produced, it took the 1973-74 oil embargo gas-price spike—and gas lines—to really kick the marketing of mileage into high gear. The subsequent 1979 oil embargo only served to cement the movement.