Posts from ‘Datsun’

1982 Dodge Pickup Ad

1972 Dodge Pickup Ad

The best evidence that many modern-day pickup-truck buyers don’t use their trucks as “real” trucks is bed length. For example, Crew Cab versions of the Chevrolet Silverado can be had with a 5.5-foot cargo box—a bed far too small to accommodate the traditional 4 X 8 sheet of plywood, much less a couch. This is telling, because Crew Cab models are far and away the best-selling Silverados.

1980 Ford Fairmont Futura Ad, Turbocharged Vehicles

1980 Ford Fairmont Futura Ad

The word “turbo” is enjoying massive marketing popularity these days. Advertisers and branding folks have slapped it on tools, energy drinks, and dietary supplements.

1972 Volkswagen Beetle, Slowest Cars of 1972

1972 Volkswagen Super Beetle

Charles Darwin once famously noted, “A man who dares to waste one hour of time has not discovered the value of life.” One wonders if Darwin’s definition of “waste” includes time spent waiting to reach 60 mph from a stop in an especially sluggish automobile.

1983 Plymouth Tourismo

1983 Plymouth Turismo

Depending on who defines it, the automotive “malaise era”—the period of time during which vehicle performance declined steeply, mostly as a result of emissions issues—ended in the early Eighties. That said, what was considered quick by 1983 standards seems pretty quaint today.

1976 Volkswagen Rabbit, Most Fuel-Efficient Cars of 1976

The Volkswagen Rabbit was the 4th most-efficient American-market car of 1976.

Before fuel injection, variable-valve timing, computer-enhanced aerodynamics, and continuously variable transmissions, there was only one path to fuel efficiency: small engines in small cars.

1981 Toyota Cressida, Most-Powerful Japanese Cars

1981 Toyota Cressida Wagon

Everything is relative. By 1981 standards, any car boasting 100 horsepower was doing pretty good. So good, in fact, that just seven Japanese-brand vehicles made that cut.

1979 Datusn Full-Line Ad, Ads Featuring the Entire Brand

1979 Datsun lineup

When automakers began moving their promotional dollars away from traditional print media and toward more targeted digital advertising, the nature of the ads themselves changed.

1981 Cadillac Fleetwood, Slowest Cars of 1981

The 1981 Cadillac Fleetwood equipped with the 4.1-liter V6 was the 2nd-slowest vehicle Consumer Guide tested in 1981.

Historians refer to the period in Europe following the fall of the Roman Era as the Dark Ages. Generally applied to the 10th and 11th centuries, the Dark Ages were a time of economic and cultural decline, and for the people alive then, a time of little hope.

1981 AMC Eagle SX/4, Sporty Coupes of 1981

1981 AMC Eagle SX/4

You’ve heard the line, “The spirit is willing, but the flesh is weak.” You may not know that that much-used quote originally dealt with temptation and comes from the New Testament Book of Matthew.

1974 AMC Gremlin

1974 AMC Gremlin

It took a little kerfuffle with OPEC, but the American buying public finally added fuel economy to its collective list of new-car purchase considerations. Though carmakers had always put some effort into touting the fuel efficiency of the vehicles it produced, it took the 1973-74 oil embargo gas-price spike—and gas lines—to really kick the marketing of mileage into high gear. The subsequent 1979 oil embargo only served to cement the movement.