Posts from ‘DeSoto’

Mar
05
Chrysler Print Ad

This detail of a 1939 Chrysler ad could well have been part of the boat-ride scene from “Willy Wonka & the Chocolate Factory,” though it likely wasn’t meant to be as unsettling.

I have long believed that a part of America’s innocence died when automakers began using photography in advertising instead of drawings.

Feb
14
1960, Red Car Ads

1960 Willys Jeep brochure

Folks don’t buy a lot of red cars, but they do like to look at them. According to automotive paint supplier DuPont, red was only the fifth most popular new-car color in 2012. The most popular? Plain vanilla while. Snooze.

Dec
06
B8830

Only Canadian consumers had access to this tidy-looking DeSoto.

By now you probably know the drill; We give you an abstract portion of a brochure cover, and you have to guess the vehicle featured. For this quiz we’re featuring cars that were available to Canadians, but NOT Americans.

Dec
03
retro-car-ad-8

1958 Chevrolet Brookwood

American car shoppers are something of a dull lot. We like our cars with four doors, we prefer traditional sedans, and when it comes to color, well, it’s snooze time.

According to DuPont, one of the globe’s leading producers of automotive paints and coatings, the top four colors chosen by American new-car shoppers for their vehicles are variations on black and white. Here’s the 2012 list of most popular car colors, as provided by DuPont:

Jul
10
2013 Goodguys Heartland Nationals

“Barn finds” are all the rage these days in the vintage-car world. This 1969 Camaro SS 396 was on display in “as-found” condition, accumulated grime and all.

It’s a summer tradition of mine to attend the Goodguys Heartland Nationals show at the Iowa State Fairgrounds every Fourth of July weekend. I haven’t missed a single show yet, and this year’s edition was the 22nd annual. Goodguys shows are street rod, custom, street machine, and muscle-car events first and foremost, but every year I’m surprised at the number of interesting stock (or at least “stock-ish”) vehicles I find mixed in with the expected T-buckets, ’32 Fords, Tri-Five Chevys, Mustangs, Camaros, and Chevelles. Most Goodguys events draw huge numbers of cars (this year’s Heartland Nats reached a record-breaking 4,300 vehicles), more than any one person can see in a weekend. With that kind of volume, chances are good you’ll find something that’s right up your alley. I decided to chronicle some of the more unusual “non-custom” vehicles I came across. Have a look . . .

May
07

Chrysler Airflow

In the fiercely competitive automotive industry, sometimes innovation just isn’t enough. Here are a few examples of groundbreaking automobiles that came up short in the marketplace.

Oct
09

Note: The following story was excerpted from the December 2012 edition of Collectible Automobile magazine.

Chrysler products of the early Fifties were finely engineered, but unfortunately the cars looked like they had been styled by engineers, too. The visual part of the equation—likely the most important piece on the showroom floor—was addressed for 1955. The corporation’s cars evolved from frumpy to Fifties fabulous thanks to Director of Styling Virgil Exner’s “Forward Look.”

Sep
02
1958 De Soto Ad

1958 De Soto Ad

Everyone knows that ad agencies are paid to accentuate the positive and eliminate the negative, even if it means stretching the truth or indulging in wishful thinking. Auto-ad copywriters are particularly skilled at all those things. Witness these three random examples from the end of the “happy days” era: