Posts from ‘Dodge’
Note: The following story was excerpted from the October 2020 issue of Collectible Automobile magazine.
Nearly five years ago we took our first look at the Dodge Charger Hellcat. Now for 2020, Dodge has tweaked the car into the new “Widebody” variant. It’s different enough that we think it’s time for a Future Collectibles second look.
Fun fact: Most car dealers pay a small amount into a regional advertising fund for each vehicle they sell. That money is spent on ads and promotions tailored to reach would-be car shoppers in a given area. In many cases, manufacturers contribute additional cash to the fund. And, depending on the franchise, some of that money may be spent by the dealer on store-specific ads.
By most accounts, the automotive period known as the Malaise Era lasted from 1973 until 1983. During that time, the performance of most new vehicles paled in comparison to the less-regulated cars of just a few years earlier. Blame the government if you will, as low-lead gas, fuel-economy standards, and emissions regulations all took a serious toll on the horsepower output of most engines. I say most, because some cars suffered less than others. And there was one main reason for that relative immunity to the Malaise Era woes: fuel injection.
After a year of cancelled car shows due to the COVID-19 pandemic, there’s lots of pent-up energy and interest around the 2021 car-event season—car lovers are anxious to get out of the garage and back to their favorite shows and cruise nights. One of our favorite summer “super shows” is the Goodguys Heartland Nationals at the Iowa State Fairgrounds in Des Moines, IA. One of the longest-running events on the Goodguys schedule (this year’s edition was the 30th annual), the Heartland Nats always takes place on the weekend closest to the 4th of July, and regularly draws more than 4000 vehicles. This year’s show enjoyed record-breaking participation: almost 5000 registered vehicles filled the spacious fairgrounds facility.
This is an installment in a series of posts looking back on show cars that we feel deserved a little more attention than they got. If you have a suggestion for a Forgotten Concept topic, please shoot us a line or leave a comment below.
Sadly, our official home-office archive of Consumer Guide new-car-test magazines is pretty thin before 1970. We do have a digest-size magazine from 1967, but it’s most prices and such—no photos, no specs, and no test-drive evaluations.
Note: The following story was excerpted from the August 2012 issue of Collectible Automobile magazine
Of the many things Chrysler Corporation manufactured for American and Allied military services during World War II, perhaps the ones most likely to be still seen today are four-wheel-drive trucks produced by Dodge. They were manufactured in an array of body types for myriad battlefield tasks, and military-vehicle collectors still covet and preserve examples that have survived the ravages of war and time.
I’ll be frank: I collect car ads in different folders with the intention of finding a sufficient number of similar ads to create a blog-post gallery. The ads shared here? Well, I’m having the blog-post equivalent of a fire sale. I love these ads, but I can’t really see them becoming part of any article with anything like a coherent theme.
Note: The following story was excerpted from the April 2011 issue of Collectible Automobile magazine
During the Sixties, the automobile market fractured into several different segments within the overall market. To be successful, most marques could no longer rely on a single one-size-fits-all strategy.