Posts from ‘Jaguar’
It’s tough selling sedans today. American consumers have turned from the traditional sedan with surprising quickness and resolution. And while it’s possible we’ve seen a leveling off in the sales growth of crossovers, it’s almost certain that once-dominant sedan will remain a niche segment for years to come, if not permanently.
Class: Premium Compact Crossover
Miles driven: 190
Fuel used: 12.7 gallons
There’s nothing inherently wrong with sedans. The most popular automotive body type of all time, the humble sedan has for years served the American buying public with a sort of quiet reserve and dignity. Residing in the space between the utilitarian station wagon and the flashy, indulgent coupe, the sedan has, for decades, outsold all other passenger-vehicle types.
When considering the cost of a new vehicle, most consumers take into account the initial purchase price of the car or truck, and maybe the cost of fuel, insurance, and maintenance.
For many car enthusiasts, the most memorable (and cringe-inducing) element of the 1971 cult-classic movie Harold and Maude is the conversion of a Jaguar E-Type roadster into a hearse. Harold and Maude is the offbeat story of a death-obsessed young man, Harold (Bud Cort), who falls in love with a free-spirited elderly woman, Maude (Ruth Gordon). Harold and Maude was an early work by acclaimed director Hal Ashby, who would go on to direct such films as The Last Detail, Coming Home, Shampoo, and Being There.
Here’s a question for you: What was Jaguar’s biggest-ever marketing blunder? Many might argue it was the X-Type, a compact sedan that was little more than a Ford Mondeo (called Contour in the U.S.) gilded with a Jaguar grille, curvy sheet metal, and some extra wood and leather inside. By virtually every measure, the X-Type was a flop as a Jaguar, though the wagon version was not without its charms.