Posts from ‘Lincoln’

Aug
30

Hot Deal Madness

Fun fact: Most car dealers pay a small amount into a regional advertising fund for each vehicle they sell. That money is spent on ads and promotions tailored to reach would-be car shoppers in a given area. In many cases, manufacturers contribute additional cash to the fund. And, depending on the franchise, some of that money may be spent by the dealer on store-specific ads.

Apr
12
1955 Packard Caribbean

1955 Packard Caribbean

What price luxury? If you were shopping for a new car in 1955, that number was approximately $3000. It was around that dollar amount that the vehicles we might now describe as premium starting kicking in.

Mar
15
2021 Lincoln Nautilus

2021 Lincoln Nautilus Black Label

Consumer Guide Automotive The Lincoln Nautilus midsize 5-passenger crossover debuted for 2019 as a thoroughly revamped version of the Lincoln MKX. In fact, the Nautilus was a key part of Lincoln’s transition away from the alphabetic (and not particularly well received) “MK” naming convention the brand began using around 2007. The 2020 model year saw the debuts of the all-new compact Corsair compact SUV (which took the place of the MKC) and Aviator three-row midsize SUV (which essentially replaced the MKT). These vehicles bookended the Nautilus in Lincoln’s model lineup, and they also introduced new interior/exterior styling themes and a further refinement of the Lincoln brand’s “Quiet Flight” design philosophy—all elements that weren’t fully formed at the time of the Nautilus’s introduction just two model years prior.

Feb
19
2022 Mitsubishi Outlander

Consumer Guide Car Stuff Podcast

Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.

Feb
03
2020 Lincoln Aviator Reserve

2020 Lincoln Aviator Reserve AWD in Silver Radiance Metallic

2020 Lincoln Aviator Reserve AWD2015 Audi Q5

Class: Premium Midsize Crossover SUV

Miles driven: 174

Fuel used: 9.8 gallons

Feb
02

All things are relative. While no one would expect any of the vehicles featured below to shine in terms of braking performance, the Editors of Consumer Guide called out the Chrysler Imperial for its dubious stopping ability. And that’s just one of the many insights buried in the test report below.

Jan
26
1988 Buick Reatta

1988 Buick Reatta

It saddens us to say it, but the luxury coupe is all but dead. While BMW and Mercedes-Benz still sell a few midsize and large 2-door cars, Cadillac and Lincoln do not. Lexus does sell the impressive LC, but that car is expensive, and it’s really more of a sports car than a luxury coupe in the sense we’re discussing here.

Jan
11
1994 Cadillac Deville, Gas Guzzlers of 1994, 10 Worst Gas Guzzlers of 1994

1994 Cadillac Deville

I’m not quite ready to accept the Nineties as the distant past, but maybe I need to. Consider that the first official White House website went live in 1994, and that Quentin Tarantino’s now-classic Pulp Fiction was released the same year. It’s getting hard to remember a world before internet connections and great Vincent Vega quotes. In auto-related news, trucks accounted for 40 percent of all light-duty-vehicle sales for the very first time.

Dec
03
Mercury Villager Nautica

Mercury Villager Nautica

According to Investopedia.com, co-branding is “… a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a brand partnership, co-branding (or “cobranding”) encompasses several different types of branding collaborations, typically involving the brands of at least two companies.”

Aug
25
1988 Volvo 780 Bertone

1988 Volvo 780 Bertone

Let’s get one thing straight right away: The Chevrolet Monte Carlo WAS a personal-luxury car. I have received at least a dozen emails and instant messages on this issue, mostly from car guys who insist that a personal-luxury car must come from a luxury brand. Not the case. For anyone who would like to spend time learning about the origins of the term, Wikipedia has a nice entry on the topic.