Posts from ‘Lincoln’
What price luxury? If you were shopping for a new car in 1955, that number was approximately $3000. It was around that dollar amount that the vehicles we might now describe as premium starting kicking in.
Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.
It saddens us to say it, but the luxury coupe is all but dead. While BMW and Mercedes-Benz still sell a few midsize and large 2-door cars, Cadillac and Lincoln do not. Lexus does sell the impressive LC, but that car is expensive, and it’s really more of a sports car than a luxury coupe in the sense we’re discussing here.
According to Investopedia.com, co-branding is “… a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a brand partnership, co-branding (or “cobranding”) encompasses several different types of branding collaborations, typically involving the brands of at least two companies.”
Let’s get one thing straight right away: The Chevrolet Monte Carlo WAS a personal-luxury car. I have received at least a dozen emails and instant messages on this issue, mostly from car guys who insist that a personal-luxury car must come from a luxury brand. Not the case. For anyone who would like to spend time learning about the origins of the term, Wikipedia has a nice entry on the topic.
If you were a computer nerd, 1975 was a big year for you. Featured on the cover of Popular Electronics magazine, the Altair 8800 made its commercial debut, heralded as the first “micro computer.”