Posts from ‘Lincoln’
There’s nothing inherently wrong with sedans. The most popular automotive body type of all time, the humble sedan has for years served the American buying public with a sort of quiet reserve and dignity. Residing in the space between the utilitarian station wagon and the flashy, indulgent coupe, the sedan has, for decades, outsold all other passenger-vehicle types.
Like many auto journalists, the editors of Consumer Guide Automotive attend manufacturer-hosted press events to get our first look at the newest vehicles hitting the market—that’s how we produce most of our First Spin test-drive reviews. However, we also attend “smorgasbord-style” press events that allow us brief access to a broad variety of new vehicles from a host of manufacturers, for quick-take impressions and helpful back-to-back comparison drives.
Lincoln rounds out its roster of SUVs with the unveiling of the all-new 2020 Lincoln Corsair at the 2019 New York International Auto Show. The Corsair replaces the outgoing MKC as the smallest vehicle in Lincoln’s SUV lineup, and shares elements of its basic design with the recently unveiled 2020 Ford Escape compact crossover.
Is 200,000 miles the new 100,000 miles? Maybe not, but the number of vehicles reaching the 200,000-mile mark seems to be on the rise. According to the analysts at vehicle-retail site iSeeCars.com, just under one percent of all cars, crossovers, SUVs, and pickup trucks will go that distance–presumably to the delight of their owners.
Dealing with legacy product is probably one of the most challenging parts of an automaker product planner’s job. What does a brand do with aging, unhip product that still sells relatively well, but compromises a marque’s image with the younger buyers that marketers so desperately want to attract?
Lincoln introduced a new midsize SUV at the 2018 Los Angeles Auto Show. Called Aviator, the 3-row crossover boasts a number of new features along with a hybrid version seemingly aimed more at performance than fuel economy.
As we enter the age of autonomous vehicles filled with cloud-sourced entertainment and powered by solid-state batteries, it’s good to know that there are still a few relatively low-tech car features of genuine utility.
There is a lot to be said for good automotive branding, especially good engine branding. One of the better recent efforts in this regard is Chrysler’s resurrection of the Hemi name, as applied to a new family of V8 engines that debuted for 2003.