Posts from ‘Mercury’

Dec
21
Mercury Messenger Concept

Mercury Messenger Concept

Forgotten Concepts, Forgotten Concepts

This is an installment in a series of posts looking back on show cars that we feel deserved a little more attention than they got. If you have a suggestion for a Forgotten Concept topic, please shoot us a line or leave a comment below.

Dec
03
Mercury Villager Nautica

Mercury Villager Nautica

According to Investopedia.com, co-branding is “… a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a brand partnership, co-branding (or “cobranding”) encompasses several different types of branding collaborations, typically involving the brands of at least two companies.”

Nov
11
Automotive Aerodynamics

1932 Rockne

Instead of fumbling with task of explaining the concept of aerodynamics myself, I will simply lift some copy from the Porsche 924 ad seen below. Per Porsche:

Oct
30
1973 Porsche 914

1973 Porsche 914

I recall a time, oh, 38 years ago, when my folks forbade me from driving to a friend’s house because it was raining. At the time, even if I believed that rain in any way made driving more dangerous, I wasn’t prepared to admit it. Besides, real car guys were unafraid of driving in snow, at night, and through downpours. Honestly, I still enjoy driving around through fresh snow.

Sep
14
Cowboys in Classic Car Ads

1957 Plymouth

In his 2012 book Fractured Times: Culture and Society in the Twentieth Century, historian Eric Hobsbawm noted, “In terms of literary pedigree, the invented cowboy was a late romantic creation. But in terms of social content, he had a double function: he represented the ideal of individualist freedom pushed into a sort of inescapable jail by the closing of the frontier and the coming of the big corporations.”

Sep
04
Tom Appel and Damon Bell

Consumer Guide Car Stuff Podcast

Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.

Sep
01
2004 Mercury Marauder

2004 Mercury Marauder

If you didn’t think about it too hard, you might have predicted at the time that the 2003 Mercury Marauder would have been a hit with the car-buying public. The car had a lot going for it: a powerful V8, decent handling, cop-car lineage via its Ford Crown Victoria corporate cousin, and stealthy good looks. Plus, the Marauder should have filled the void in muscle-car enthusiasts’ hearts created when the popular V8-powered Chevrolet Impala SS was discontinued in 1996.

Aug
25
1988 Volvo 780 Bertone

1988 Volvo 780 Bertone

Let’s get one thing straight right away: The Chevrolet Monte Carlo WAS a personal-luxury car. I have received at least a dozen emails and instant messages on this issue, mostly from car guys who insist that a personal-luxury car must come from a luxury brand. Not the case. For anyone who would like to spend time learning about the origins of the term, Wikipedia has a nice entry on the topic.

Aug
17
A Gallery of 1988 Sedan Ads

1988 Pontiac Bonneville SSE

By 1988, light-duty trucks—a category which includes pickups, minivans, and SUVs—accounted for roughly one third of new-vehicle sales. At the time, the popularity of trucks seemed scandalous to many in the automotive media, most whom wagged a stern figure at automakers, warning that a sudden surge in the price of gas would leave dealers with lots full of unsellable product.

Aug
10
1975 Mercury Grand Marquis

1975 Mercury Grand Marquis

If you were a computer nerd, 1975 was a big year for you. Featured on the cover of Popular Electronics magazine, the Altair 8800 made its commercial debut, heralded as the first “micro computer.”