Posts from ‘Oldsmobile’
Classic Car Ads: Coupes of 1971
1971 Ford LTD
If you’ve been following auto stuff long enough, you’ve likely come across the descriptor 2-door sedan. Some will argue that all 2-door vehicles with a trunk are coupes, while other folks argue otherwise. According to the editors at website Curbside Classics, this is the real story:
Functional as they were, station wagons were generally marketed as upscale. Not that low-end models weren’t available, but ads and commercials for wagons generally put a luxury spin on the situation. And, at least for a while, inextricably linked to the premium wagon experience was the woodie look.
Classic Car Ads: Luxury Cars of 1985
1985 Chrysler Town & Country
For the most part, we identify luxury vehicles not by price, but by make and model. For example, an Oldsmobile 88, to most people, was not a luxury car. But an Oldsmobile Ninety-Eight… we can pretty much agree that the senior Olds was a luxury ride.
1963 Ford Country Squire wagon
So much has changed in American culture over the past decade or so, but there’s at least one time-honored tradition that appears to be holding on just fine: the classic car show. From low-key summertime cruise nights to high-profile concours gatherings, people young and old love to get together and enjoy special-interest vehicles of all stripes. And some car shows, such as those produced by the Goodguys Rod and Custom Association, get big—really big. Goodguys bills itself as “America’s Favorite Car Show,” and every year the company produces an ambitious nationwide schedule of large-scale car shows that take over fairgrounds-sized venues. The events are two- or three-day extravaganzas that typically attract 3500 to 6500 vehicles and 35,000 to 100,000 spectators per show. Put on your walking shoes!
Classic Car Ads: Sedans of 1980
1980 Chrysler LeBaron
According to website Statista, light-truck sales—which include crossovers and SUVs—have risen from about 2 million in 1980 to almost 12 million last year. One needs only to look around to see that coupe and convertible sales have fallen to all-time lows, but it’s the humble sedan that I am most worried about.
1975-77 Oldsmobile Omega F-85
Note: The following story was excerpted from the April 2021 issue of Collectible Automobile magazine.
Oldsmobile’s first compact was the 1961 F-85. Midyear, the line added a deluxe coupe called Cutlass. In 1964 the F-85 grew into a true intermediate, with the Cutlass gaining fans as a sporty premium series. By 1973 it had become the car the public associated with midsized Oldsmobiles and the increasingly marginalized F-85 was gone.
1983 Cadillac Seville
The song “Driver’s Seat” would be British pop band Sniff ‘n’ the Tears biggest hit. Released in 1978, the tune would chart in several countries, and would provide period top-40-radio listeners with a needed reprieve from the disco music which then dominated the airwaves.
1942 Oldsmobile 66 Special Club Coupe
Note: The following story was excerpted from the February 2019 issue of Collectible Automobile magazine
The 1942 Oldsmobile brochure proclaimed that the cars were “Better Looking . . . Better Lasting . . . Better Built Than Any Oldsmobile In Forty-Four Years.” Playing off the “B” in “better” and 44 years, all 1942 Olds wore a B-44 badge. This ’42 Series 66 Special, owned by Dave and June Simon of Gardena, California, confirms Olds’s boast of quality and durability. The club coupe has covered 76,000 miles and is mostly original. It has been repainted in its original Metallic Mist Blue, although the engine compartment and trunk retain the factory paint. The tan ripple-weave Bedford-cloth-and-broadcloth interior is original.
1979 Chrysler Cordoba 300
The American auto industry’s “Malaise Era” is generally defined as the 1973 through 1984 model years, and it was by and large a bummer for car enthusiasts. A confluence of several sobering factors—more-stringent emission standards, the introduction of low-lead gasoline, and rising auto-insurance rates—rather suddenly put the kibosh on horsepower, and as a result, on fun.
1964 Mercury Marauder
Say the word “hardtop” and any vintage-auto enthusiast knows what you’re referring to: a closed-roof car with a pillarless roofline (i.e., no door posts to break up the flow of the styling). Though there were earlier examples of the basic concept, General Motors kicked off the hardtop as we know it by introducing a pillarless-coupe body style in its Buick, Cadillac, and Oldsmobile product lines midway through the 1949 model year.
