Posts from ‘Packard’
As you likely already know, the manual transmission is all but dead. Nothing drove home this point better than the news that in 2019, pure-electric vehicles outsold vehicles equipped with manual transmissions in the U.S.
Though American automobile industry was fully established–and thriving–by the time the 1920s rolled around, the auto business was still relatively young when the Great Depression settled upon the nation at the tail end of that free-wheeling decade. After an extended period of economic growth and prosperity, carmakers found themselves needing to retool their carefully crafted advertising to cope with the new realities of severe economic turmoil.
By Frank Peiler
It was early 1952 when Mercedes-Benz was in the midst of developing the 300SL sports car. The skeletal frame, drivetrain and suspension were beautifully engineered masterpieces. However, the original form-follows-function body looked like a half-used bar of soap with a cap stuck on top. Let’s say that in this post-WWII era of rebuilding, there wasn’t much of a design department at Mercedes-Benz that the company could turn to.
If you’re roughly my age—let’s say five decades into this whole life process—you’ve seen a fair number of automobile brands fade into the sunset.
I was probably most impacted by the demise of Pontiac, but I remember feeling a twinge of sadness at the deaths of AMC, Mercury, Oldsmobile, Plymouth, and—no kidding—Checker.
by Frank Peiler
In the early days of the automobile, dashboards were just that: wooden planks onto which gauges and switches were mounted.
By the early Thirties, wood dashboards were replaced by steel, and designers began to take an interest in the collection of dials and knobs located there.
Note: The following story was excerpted from the June 2016 issue of Collectible Automobile magazine.
Packard’s policy of gradual styling changes helped it to maintain a gold standard of resale value and allowed owners to keep their cars longer without looking dated. This linear styling policy served Packard well until the Forties. By then, though, American car design was changing at an incredible rate. Packard’s unhurried design evolution couldn’t keep up with the pace, and by ’41, its cars looked old fashioned.
There’s no question that Packard is out of business, but there is some disagreement as to when the company really wrapped things up. Though the Packard brand officially died after 1958, some purists consider 1956 to be the marque’s final year, as that was the last time the automaker built its own cars based on its own designs and technology.
For whatever reason, armchair sociologists and most of the non-automotive media seem to have fixated on 1957 as a pinnacle year for almost all American human endeavors. The best fashions, kitchen-appliance designs, diner menus, and, of course, cars, are largely ascribed to this singular period.