Posts from ‘Studebaker’

Classic Car Ads: Electric Cars

General Motors EV1

A fun fact shared often in the automotive media is that electric cars fairly handily outsold gasoline-powered vehicles in the earliest days of the automobile era. Around the turn of the century, 40 percent of American automobiles were powered by steam, 38 percent by electricity, and just 22 percent by gasoline. (Granted, we’re only talking about a few thousand vehicles here, since the entire industry was in its infancy.)

1938 Studebaker State Commander

1938 Studebaker State Commander

Note: The following story was excerpted from the February 2016 issue of Collectible Automobile magazine

Most people associate Studebaker with South Bend, Indiana, or maybe even Hamilton, Ontario, Canada, but the Studebaker State Commander on these pages was built in Los Angeles. In 1935, Studebaker opened a plant there for assembly of cars destined for the western states, Alaska, and Hawaii.

1960 Studebaker Hawk

1960 Studebaker Hawk

Note: The following story was excerpted from the October 2016 issue of Collectible Automobile magazine

Says owner Malcolm Stinson Jr. of the Studebaker Hawk featured here, it “is just as you would have seen it in a showroom in 1960.” Stinson, of Show Low, Arizona, should know. He was a service manager at a Studebaker dealership. It’s experience that has served him well while restoring many Studebakers, including the Hawk, which was in poor but mostly rust-free condition when he acquired it.

Station Wagons That Never Were

What if America’s independent automakers would have offered true station wagons in the early 1950s?

By Frank Peiler

At the dawn of the 1950s, the American new-car market was running strong. The pent-up consumer demand caused by the World War II production hiatus had not yet been sated, and sales were booming for Detroit’s “Big Three” and numerous independent American automakers. And, as Americans moved to the suburbs in greater numbers, “family hauler” station wagons were becoming more popular at Chrysler, Ford, and General Motors. Ford was particularly successful—its expanded roster of all-new-for-1952 wagons would go on to be the number-one-selling wagon line for many years.

Stellantis EV Day

Consumer Guide Car Stuff Podcast

Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.

1934 Studebaker Commander Four-Door Sedan

1934 Studebaker Commander Four-Door Sedan

Note: The following story was excerpted from the August 2017 issue of Collectible Automobile magazine

From the Speedway Comes Their Stamina, From the Skyway Comes Their Style” was the tagline for Studebaker advertising in 1934. The skyway reference was an attempt to tie Studebaker’s streamlined styling to aviation. The speedway reference was more grounded in fact.

1955 Studebaker E7

1955 Studebaker E7

Note: The following story was excerpted from the December 2018 issue of Collectible Automobile magazine

Studebaker got off to a good start in the postwar truck market with the 1949 R-series trucks that had fresh styling by Robert E. Bourke. While running boards were still prominently displayed on the competing new designs from the Big Three brands, Bourke’s truck cab looked more modern with the running  boards concealed under the doors. 

 Car Ads Featuring Brakes

1986 Chevrolet Corvette

In terms of general statistical sexiness, brake performance has long taken a backseat to acceleration. Horsepower numbers are fun, 0-60-mph and quarter-mile times are fun. But braking? Most car guys know that reaching 60 mph from a stop in less than 6 seconds is an impressive feat. How many folks, I wonder, know what a decent time would be for coming to a complete stop from 60 mph?

1988 Volvo 780 Bertone

1988 Volvo 780 Bertone

Let’s get one thing straight right away: The Chevrolet Monte Carlo WAS a personal-luxury car. I have received at least a dozen emails and instant messages on this issue, mostly from car guys who insist that a personal-luxury car must come from a luxury brand. Not the case. For anyone who would like to spend time learning about the origins of the term, Wikipedia has a nice entry on the topic.

1957 Ford Ranchero Designs

1957 Ford Ranchero and some of Collectible Automobile Publisher Frank Peiler’s “what-if” designs.

By Frank Peiler

Back in 1956, Ford was preparing for the introduction of their all-new 1957 models, and what an introduction it would be! Not just one line of cars, but two. The large cars were the Fairlane and Fairlane 500, which were built on a 118-inch wheelbase They were available as four-door hardtops and sedans, two-door hardtops and sedans, and a 500 two-door convertible. Later in the model year came the Skyliner retractable-hardtop convertible.