Posts from ‘Volvo’
Where would you live if you could commute each workday in an autonomous-driving, fully-functional, connected, comfortable, mobile office space? What if the service was provided via an on-demand subscription basis? Or, what if it was provided by one employer but not another – which company would you work for?
With a huge budget, and a script based on the work of famed science-fiction novelist Frank Herbert, the motion picture Dune should have been the kind of movie sci-fi geeks go crazy for.
Here’s a question for you: What was Jaguar’s biggest-ever marketing blunder? Many might argue it was the X-Type, a compact sedan that was little more than a Ford Mondeo (called Contour in the U.S.) gilded with a Jaguar grille, curvy sheet metal, and some extra wood and leather inside. By virtually every measure, the X-Type was a flop as a Jaguar, though the wagon version was not without its charms.
I graduated from high school in 1983. The third year of President Ronald Reagan’s first term was pretty good to me—I spent the summer working full time at a service station, I starting taking classes at a local junior college, and I spent a considerable amount of time looking at, reading about, and talking about cars.
If you think of Volvo as autodom’s safe but slightly stodgy Swede, think again; the company’s new XC40 compact crossover just might be enough to alter your perception.