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Having sold more than 700,000 vehicles in the 2019 calendar year, Fiat Chrysler Automobiles’ Ram truck brand has suddenly become the eighth best-selling nameplate in the U.S. Though the Ram line includes a pair of commercial vans, most of that sales volume comes from full-size pickup trucks. In fact, the big truck news for 2019 was Ram overtaking Chevrolet in large pickup truck sales for the first time ever.
When the best-selling vehicle in America gets a full redesign, it’s a big deal—even in the midst of a global pandemic. Ford officially took the wraps off the new, fourteenth-generation F-150 full-size light-duty pickup this evening via a streamed digital-reveal event.
While styling, performance, and rarity have been the traditional tickets to collectibility, vehicles that offer features—styling or otherwise—that are monuments to their era or simply aren’t likely to reappear also have a shot. It’s why we believe cars of the Fifties are so treasured today; their chrome, tall fins, and sheer mass so perfectly characterized the jet-aged optimism of the time, and it’s almost certain their likes will ever be seen again.