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Those were once magical words.
As kids, after peering out our bedroom windows to see that Mother Nature had blessed us with a fresh, thick blanket of white overnight, my sister and I would sit at the breakfast table eagerly waiting for the phone to ring. And on those all-too-rare occasions when it did, there would be a moment of anticipation followed by a rousing cheer: “Snow day!”
In 2011, Dodge pickup trucks became Ram pickup trucks, ending the Dodge brand’s 82-year tradition of truck sales. The split came as Dodge marketing types sought to separate its cars and SUVs from what would soon become a full line of commercial vehicles. Today the Ram brand includes light- and heavy-duty pickups, plus ProMaster and ProMaster City commercial vans and chassis cabs.
Nissan unveiled a “factory tuned” version of its 370Z Roadster at the 2015 Chicago Auto Show. The 370Z NISMO Roadster Concept is only a one-off at this point, but it could easily be produced if favorable public reaction warrants.
Several years ago, a Ram truck rep told us, “We just can’t find the price ceiling that turns customers away.” Apparently that’s still the case—and it isn’t for lack of trying.
It seems a bit of an oxymoron, but Ram claims its new Rebel—introduced at the North American International Auto Show in Detroit—boasts an “off-road sport package” that makes it distinctive in the Ram lineup.
For a class that didn’t even exist six years ago, compact cargo vans have witnessed an explosion in growth of late. And that applies not only to sales, but also to the number of entries.
This is all the Ram marketing folks’ fault. At the reveal event for the ProMaster City last month, sitting there in a corner of the tent was a meticulously restored Dodge A100. Though the Ram folks made no direct comparison between the two vehicles, the seeds were planted. How do the two diminutive, scrappy vans compare?
2014 Ram 2500 Power Wagon Laramie Crew Cab
Miles Driven: 302
Fuel Used: 28.9 gallons
Real-world fuel economy: 10.4 mpg
Again tapping Fiat’s European-market product lineup, Chrysler’s Ram brand will begin selling a small front-drive van beginning late this year.