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2014 Ford Fiesta SE Hatchback with EcoBoost Fuel Economy Package
Dates tested: 7/17/2014-7/24/2014
Miles Driven: 316
Fuel Used: 10.4 gallons
Real-world fuel economy: 30.4 mpg
Ford introduced the 2014 version of its Fiesta subcompact at the 2012 Los Angeles Auto Show. New features include two turbocharged EcoBoost engines and a new version of the MyFord Touch system.
There is a lot to be said for good automotive branding, especially good engine branding. One of the better recent efforts in this regard is Chrysler’s resurrection of the Hemi name, as applied to a new family of V8 engines that debuted for 2003.
There’s no better place than an auto show to see a broad range of brand-new vehicles up close, and there’s also no better place to check out the latest trends in factory paint-color offerings. One of our Chicago Auto Show traditions is to scour the show floor on the hunt for interesting new or recently introduced colors—“double-take” hues that are more eye-catching that the usual whites, silvers, blacks, and grays (and, for that matter, straightforward fire-engine reds).
Americans tend to enjoy their engine cylinder counts in even numbers. Engines of 4-, 6-, and 8 cylinders have powered an overwhelmingly large majority of the vehicles ever sold in the U.S, and for good reason.
Bored with beige? Sick of silver? Weary of white? Tired of tan? Chagrined by champagne? Troubled b… OK, sorry, we’ll stop. Though muted, conservative colors seem to dominate in the new-vehicle marketplace, most manufacturers offer at least a couple unusual hues in their factory-paint palettes. Auto shows are a great place to see these colors up close and in person on a new vehicle, instead of looking at a computer screen or a paint chip at the dealer. If you’re an extroverted type who wants your ride to turn heads, an out-of-the-ordinary color is a great way to do it. Keep in mind, however, that these colors can fall out of fashion much quicker than the “safe” standby colors, which can be an issue come resale time.