The Cybertruck is a Flop

The Cybertruck arrives at an inopportune time for Tesla, as EV purchase intenders turned off by the brand’s brash and inefficient pickup truck, now have dozens of new electric vehicles to choose from. Note that both Ford and General Motors enjoyed strong EV sales growth in 2024, thanks in large part to the former’s Mustang Mach-E, and the latter’s attractively priced Chevrolet Equinox EV.