The Most Popular Automakers and Cars on Facebook

Tom Appel

12 years ago

If you’re an auto manufacturer and want to be more popular, here’s how to do it: Build. Fast. Cars.

In our scan of Facebook pages, we found that the seven most-popular automakers all specialized in speed. In contrast, Buick, long associated with the early-dinner crowd, finished 31st.

Below is the number of Facebook “likes” (as of August 22, 2012) for car companies that sell vehicles in the United States.

Facebook “Likes” by Automaker

BMW, 11,017,259
Ferrari, 9,215,159
Mercedes-Benz, 8,151,254
Audi, 5,664,175
Porsche, 4,444,784
Lamborghini, 3,876,705
Mini, 3,150,198
Jeep, 2,776,952
Honda, 2,204,437
Kia, 2,039,078
Aston Martin, 1,792,979
Jaguar, 1,390,530
Lexus, 1,378,993
Dodge, 1,371,649
Chevrolet, 1,307,160
Volkswagen USA, 1,262,607
Cadillac, 1,213,677
Toyota USA, 1,134,551
Nissan, 1,020,500
Subaru, 828,272
GMC, 705,394
Mazda, 679,593
Ford Trucks, 655,056
Infiniti, 534,988
Fiat, 524,050
Rolls-Royce, 494,049
Land Rover, 478,873
Volvo, 458,175
Maserati, 457,119
Hyundai, 432,293
Buick, 424,231
Mitsubishi, 402,859
Chrysler, 378,515
Ram, 375,546
Bentley, 355,203
Suzuki, 215,471
Lincoln, 164,741
Scion, 128,321
Acura, 92,148
Maybach, 75,151
Lotus, 66,925
Bugatti, 23,281

Vehicles With 100,000 Facebook Likes

Among vehicles sold in the U.S., almost all have an official or unofficial Facebook page. Those vehicle pages with at least 100,000 likes are listed below. Though many cars have more than one page, we included just the most popular page.