Posts from ‘Brands and Marketing’

Sep
16
Wuling Hongguang Mini EV

Wuling Hongguang Mini EV

From January through July of this year, General Motors’ Chevrolet division sold almost 22,000 Bolt EVs. That’s a solid performance, good enough to rank third among all EV models sold in the U.S. during the same period. But impressive as the Bolt’s sales may or may not be, know this: The Bolt isn’t even close to being GM’s best-selling EV. Read on…

Sep
05
1976 Ford Mustang II

1976 Ford Mustang II

I had this ad taped up in my high-school locker during my senior year. Not because I was a Mustang II fan—I was not—but because this ad so plainly laid bare how desperately Ford wanted their pony car to perceived as European and high tech, which it really wasn’t. (Note: I’m not quite that old. I graduated high school in 1983, and had found the Mustang ad in a back issue of Popular Science, I think.)

Aug
30

Hot Deal Madness

Fun fact: Most car dealers pay a small amount into a regional advertising fund for each vehicle they sell. That money is spent on ads and promotions tailored to reach would-be car shoppers in a given area. In many cases, manufacturers contribute additional cash to the fund. And, depending on the franchise, some of that money may be spent by the dealer on store-specific ads.

Aug
27

Car Stuff Podcast Dead PoolAs consumers continue to reject cars in favor of crossovers and SUVs, and auto manufacturers begin to consolidate their product portfolios to make space for electric vehicles, slow-selling models are being trimmed from carmaker lineups at an impressive clip.

Aug
27
Car Stuff Dead Pool

Consumer Guide Car Stuff Podcast

Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.

Aug
20
Car Stuff Dead Pool

Consumer Guide Car Stuff Podcast

Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.

Aug
13
Favorite New-Car Features

Consumer Guide Car Stuff Podcast

Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.

Aug
06
Is Your Car's Fuel Gauge Accurate?

Consumer Guide Car Stuff Podcast

Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.

Jul
30

Favorite Car Ads: 1949 Ford

In high school, a buddy of mine and I often traded notes between classes. These notes consisted of little more than the random wit and doodles of two really bored teenagers, but they were often pretty funny. One practice we engaged in was creating ad copy for fake products. This copy was always rich with absurd branded slogans and liberal use of the ™ tag.

Jun
11
Volkswagen ID.4

Consumer Guide Car Stuff Podcast

Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.