Posts from ‘Brands and Marketing’
For as relatively new a form of communication as television is, the content broadcast via that medium ages incredibly quickly. In terms of style and language, it may be difficult to tell a book written in 1920 from one penned a couple of decades later. Television history, however, is well defined by rather short epochs, and none is more easily recognizable or uniquely self contained than the Eighties.
It was in 1975 that Chrysler introduced its first “small car,” the Cordoba. Before that, the brand had never ventured too far adrift from a model lineup of generously proportioned luxury cars that were based on a uniform full-size platform.
If you’re gainfully employed, living within your means, and pretty good about paying your bills, there’s a good chance you don’t need to know too much about your FICO credit score. For most consumers, the only time the score matters is when it comes time to finance a house, car, or other large purchase–and if you’ve been responsible, you’ll qualify for a decent interest rate.
By the time Donald Trump had stamped the White House with his personal brand, the New York real-estate mogul had lent his name to a number of products and services. Numbering among the many short-lived Trump-branded commodities are mail-order steaks (2007), vodka (2006), and a board game (1989).
Between 2007 and 2009, commercial-truck manufacturer Sterling sold a rebadged Dodge Ram chassis cab as the Bullet.
That, in a nutshell, answers the question: What was the Sterling Bullet? But the story gets so much more interesting from there…
The village of Palatine, Illinois, isn’t much worth knowing about unless you live there. A relatively contemporary Chicago suburb today, the community dates back more than 150 years, though it was best known for most of its first century as a lightly used rail stop utilized mostly by local farmers.
If you’re roughly my age—let’s say five decades into this whole life process—you’ve seen a fair number of automobile brands fade into the sunset.
I was probably most impacted by the demise of Pontiac, but I remember feeling a twinge of sadness at the deaths of AMC, Mercury, Oldsmobile, Plymouth, and—no kidding—Checker.