Posts from ‘Brands and Marketing’
Odds are, you already know that Ford is bringing to market a pair of off-road-oriented trucks for the 2021 model year. Ford has been teasing the duo of for so long I expect to see examples on the used-car market already. In fact, we’ve seen neither truck yet, but do know a fair amount about them.
It’s tough selling sedans today. American consumers have turned from the traditional sedan with surprising quickness and resolution. And while it’s possible we’ve seen a leveling off in the sales growth of crossovers, it’s almost certain that once-dominant sedan will remain a niche segment for years to come, if not permanently.
In terms of classic print ads, and really life in general, I’m going to have to call autumn my favorite time of year. Sure, spring brings with it vitality and new growth, and if you were illustrating car ads, spring-themed ads might have worked well for sportier rides.
For American car guys, Canada can seem like a very foreign place. Not only do our neighbors up north refer to American cheese as processed cheese, or more charitably as “mild cheddar,” they have a history of buying and selling cars that many of us Yankees have never heard of.
Americans have now enjoyed the services of the automobile for well over a century. It’s hard to imagine another development that did so much to shape the country as we now know it. But at just over 100 years of service, the car has nothing on football.
More than most brands, Plymouth was an automotive marque with many personalities. As a kid, I knew no one with an interesting Plymouth. I learned to drive on a Slant-Six-powered 1974 Valiant that had been repainted by Earl Scheib.
Honda began running its “We make it simple” television and radio campaign in the late Seventies. The ads, which included an arguably catchy jingle, made the point that Honda automobile ownership was simple and uncomplicated. One 1978 television ad, for example, demonstrated that the Civic came with just a single key which worked in the ignition, doors, glove box, and locking fuel-filler door.
Question: What does Lincoln have in common with GMC, Jeep, and Ram? Answer: An all-truck lineup. Maybe.
You can probably come up with a reasonably long list of things that are quintessentially American. My short list might include Monday Night Football, ketchup, and the Super Big Gulp. However, if you’re looking for a little heritage to go with your national icons, I might suggest that there are few things more fundamentally American than baseball or the automobile.
Chevrolet has announced plans to add a second compact crossover to its model lineup. The 2021 Trailblazer will bring the total number of sport utility vehicles in Chevrolet’s product portfolio to seven.