Posts from ‘Brands and Marketing’

Mar
25
1987 Buick Ad

1987 Buick LeSabre

Question: Is a Buick LeSabre a luxury car? What about a LeSabre Coupe, which seems a little more indulgent than the sedan? For this collection of luxury vehicle ads, we’ve dipped a little low on the price scale by including Mercurys and Oldsmobiles, as well as the aforementioned Buick. Even if they’re not true luxury rides, it’s easy enough to argue that these particular cars are at least a cut above the mainstream fray.

Mar
20
Consumer Guide Car Stuff Podcast, Shirley Shahan

Consumer Guide Car Stuff Podcast

Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.

Mar
17
1960 Jaguar, Cars in Motion

1960 Jaguar Mark II Sedan

One of the biggest recurring disappointments of my elementary-school days was thinking that I was going to class to see a movie, and finding out I was really going to be sitting through a crappy filmstrip presentation.

Mar
06
Consumer Guide Car Stuff Podcast, C8 Corvette

Consumer Guide Car Stuff Podcast

Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.

Mar
02
Holden crossover and SUV lineup., Last Holdens,

2019 Holden crossover and SUV lineup

We should have seen it coming. Over the past couple years, as General Motors made announcements that it was discontinuing sales activities in the United Kingdom, South Africa, India, and Indonesia, our collective bad-news alarms should have begun shrieking: Holden, GM’s Australian division, probably isn’t long for the world either. And that is indeed the case: last month GM announced that it the Holden brand will be phased out by 2021.

Feb
21
American Truck Ads

1949 Mexican-market Studebaker chassis-cab truck

Have you ever attended a party at a good friend’s house only to be stunned by all the people in attendance that you don’t know?

Jan
30

What was Radial Tune Suspension

One of the wonderful side effects of technological progress is the wake of marketing silliness that follows so closely behind. It makes sense that any improvement to a consumer-oriented product would be fodder for advertising and promotion, but oftentimes those improvements quickly become industry norms—and the initial hype surrounding them sometimes proves embarrassing in hindsight.

Jan
15

1970 Saab Viggen Ad, Viggen

There’s almost no glamour to be found in flying these days. The events of September 11, 2001, certainly complicated the process of getting through an airport and onto a commercial flight, but even before that horrible day, flying was becoming more of a grind than an adventure for most travelers. We’ve all heard plenty of jokes about airline food…

Jan
10
Hummer is Back

No kidding, Hummer is back–or at least the name is. Read on…

When General Motors dropped the Hummer brand from its lineup at the end of 2010, few could have imagined the nameplate would ever make a comeback. Hummer was so closely associated with excessive consumption and short-sighted corporate management that the moniker would seem forever doomed to the ashcan of automotive history.

Dec
16
Classic Turbo Ads

1981 Fiat Spider Turbo

It’s a fairly simple concept: You force more air into an engine to improve volumetric efficiency and thus increase horsepower. Turbocharging is so common these days that cars are very rarely named or badged as turbos. Every single 2020 Ford Escape, for example, is turbocharged.