Posts from ‘Brands and Marketing’

Jan
15

1970 Saab Viggen Ad, Viggen

There’s almost no glamour to be found in flying these days. The events of September 11, 2001, certainly complicated the process of getting through an airport and onto a commercial flight, but even before that horrible day, flying was becoming more of a grind than an adventure for most travelers. We’ve all heard plenty of jokes about airline food…

Jan
10
Hummer is Back

No kidding, Hummer is back–or at least the name is. Read on…

When General Motors dropped the Hummer brand from its lineup at the end of 2010, few could have imagined the nameplate would ever make a comeback. Hummer was so closely associated with excessive consumption and short-sighted corporate management that the moniker would seem forever doomed to the ashcan of automotive history.

Dec
16
Classic Turbo Ads

1981 Fiat Spider Turbo

It’s a fairly simple concept: You force more air into an engine to improve volumetric efficiency and thus increase horsepower. Turbocharging is so common these days that cars are very rarely named or badged as turbos. Every single 2020 Ford Escape, for example, is turbocharged.

Dec
14
Consumer Guide Car Stuff Podcast, Heartbeat of America

Consumer Guide Car Stuff Podcast

Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.

Nov
26
Depression Era Car Ads

1938 Graham

Though American automobile industry was fully established–and thriving–by the time the 1920s rolled around, the auto business was still relatively young when the Great Depression settled upon the nation at the tail end of that free-wheeling decade. After an extended period of economic growth and prosperity, carmakers found themselves needing to retool their carefully crafted advertising to cope with the new realities of severe economic turmoil.

Nov
04
1984 Ford Bronco II

1984 Ford Bronco II

Odds are, you already know that Ford is bringing to market a pair of off-road-oriented trucks for the 2021 model year. Ford has been teasing the duo of for so long I expect to see examples on the used-car market already. In fact, we’ve seen neither truck yet, but do know a fair amount about them.

Oct
28
Worst Selling Cars of 2019

2019 Buick Regal TourX

It’s tough selling sedans today. American consumers have turned from the traditional sedan with surprising quickness and resolution. And while it’s possible we’ve seen a leveling off in the sales growth of crossovers, it’s almost certain that once-dominant sedan will remain a niche segment for years to come, if not permanently.

Oct
22
Vintage Auto Ad

What is this an ad for? See below:

In terms of classic print ads, and really life in general, I’m going to have to call autumn my favorite time of year. Sure, spring brings with it vitality and new growth, and if you were illustrating car ads, spring-themed ads might have worked well for sportier rides.

Oct
18
Passport Dealerships

These Canada-only General Motors franchises lasted only a few short years.

For American car guys, Canada can seem like a very foreign place. Not only do our neighbors up north refer to American cheese as processed cheese, or more charitably as “mild cheddar,” they have a history of buying and selling cars that many of us Yankees have never heard of.

Oct
10
Football Auto Ads

1962 Oldsmobile F-85 Cutlass

Americans have now enjoyed the services of the automobile for well over a century. It’s hard to imagine another development that did so much to shape the country as we now know it. But at just over 100 years of service, the car has nothing on football.