Posts from ‘Brands and Marketing’
You can probably come up with a reasonably long list of things that are quintessentially American. My short list might include Monday Night Football, ketchup, and the Super Big Gulp. However, if you’re looking for a little heritage to go with your national icons, I might suggest that there are few things more fundamentally American than baseball or the automobile.
Chevrolet has announced plans to add a second compact crossover to its model lineup. The 2021 Trailblazer will bring the total number of sport utility vehicles in Chevrolet’s product portfolio to seven.
Good news, Matthew McConaughey fans–Tinseltown’s improbable product pitchman is back for another round of Lincoln commercials. The enigmatic star of such films as Mud and Dallas Buyers Club has returned to help the luxury carmaker roll out the new Nautilus midsize crossover.
For as relatively new a form of communication as television is, the content broadcast via that medium ages incredibly quickly. In terms of style and language, it may be difficult to tell a book written in 1920 from one penned a couple of decades later. Television history, however, is well defined by rather short epochs, and none is more easily recognizable or uniquely self contained than the Eighties.
It was in 1975 that Chrysler introduced its first “small car,” the Cordoba. Before that, the brand had never ventured too far adrift from a model lineup of generously proportioned luxury cars that were based on a uniform full-size platform.
If you’re gainfully employed, living within your means, and pretty good about paying your bills, there’s a good chance you don’t need to know too much about your FICO credit score. For most consumers, the only time the score matters is when it comes time to finance a house, car, or other large purchase–and if you’ve been responsible, you’ll qualify for a decent interest rate.
By the time Donald Trump had stamped the White House with his personal brand, the New York real-estate mogul had lent his name to a number of products and services. Numbering among the many short-lived Trump-branded commodities are mail-order steaks (2007), vodka (2006), and a board game (1989).
Between 2007 and 2009, commercial-truck manufacturer Sterling sold a rebadged Dodge Ram chassis cab as the Bullet.
That, in a nutshell, answers the question: What was the Sterling Bullet? But the story gets so much more interesting from there…