Posts from ‘Brands and Marketing’
As far as colors go, pink is a relative newbie. Per Wikipedia, pink was first used as a color name in the late seventeenth century. As a car color, pink’s use has been sporadic at best, though for a brief moment in time (really just the mid Fifties into the early Sixties), pink cars were all the rage.
The 1968 Dodge Charger is an unassailable classic muscle car, and one of the most sinisterly beautiful cars ever made. The new-for-1968 Dodge and Plymouth intermediate cars had shed almost all the dowdiness of their earlier-1960s counterparts, introducing sleeker new shapes that seemed tailor-made for scoops and stripes… and the Dodge Charger’s transformation was the most dramatic of the bunch.
Fun fact: 90 percent of Canada’s population lives with 100 miles of the U.S. border. That said, it’s an awfully long border—about 5500 miles long, actually. Looked at another way, Canada’s population density is only about 10 percent that of America’s, meaning there’s a lot of Canadian land with very few people living on it.
It’s sort of like a strange dream. Everything feels familiar, but somehow changed, in strange and wonderful ways. That’s how I feel whenever I revisit the cars of Australia, and also the vehicles of South Africa.
Rolls-Royce doesn’t advertise much. Sure, the legendary British ultra-luxury-car builder often sponsors special events, but you rarely see Rolls print or TV ads, and you never see digital promotions.
From January through July of this year, General Motors’ Chevrolet division sold almost 22,000 Bolt EVs. That’s a solid performance, good enough to rank third among all EV models sold in the U.S. during the same period. But impressive as the Bolt’s sales may or may not be, know this: The Bolt isn’t even close to being GM’s best-selling EV. Read on…
I had this ad taped up in my high-school locker during my senior year. Not because I was a Mustang II fan—I was not—but because this ad so plainly laid bare how desperately Ford wanted their pony car to perceived as European and high tech, which it really wasn’t. (Note: I’m not quite that old. I graduated high school in 1983, and had found the Mustang ad in a back issue of Popular Science, I think.)
Fun fact: Most car dealers pay a small amount into a regional advertising fund for each vehicle they sell. That money is spent on ads and promotions tailored to reach would-be car shoppers in a given area. In many cases, manufacturers contribute additional cash to the fund. And, depending on the franchise, some of that money may be spent by the dealer on store-specific ads.
As consumers continue to reject cars in favor of crossovers and SUVs, and auto manufacturers begin to consolidate their product portfolios to make space for electric vehicles, slow-selling models are being trimmed from carmaker lineups at an impressive clip.