Posts from ‘Brands and Marketing’

Aug
06
Is Your Car's Fuel Gauge Accurate?

Consumer Guide Car Stuff Podcast

Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.

Jul
30

Favorite Car Ads: 1949 Ford

In high school, a buddy of mine and I often traded notes between classes. These notes consisted of little more than the random wit and doodles of two really bored teenagers, but they were often pretty funny. One practice we engaged in was creating ad copy for fake products. This copy was always rich with absurd branded slogans and liberal use of the ™ tag.

Jun
11
Volkswagen ID.4

Consumer Guide Car Stuff Podcast

Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.

May
18
Eagle Premier ES, Eagle Ads

1989 Eagle Premier ES Limited

There were Eagle cars because the folks at Chrysler didn’t think the Jeep brand could stand on its own. Of course, this decision was made in the late Eighties. No one today would question Jeep’s viability as a stand-alone brand today.

Mar
16
Volkswagen GTI Ad, Car Commercials with Great Music

Volkswagen GTI Ad

I listened to a lot of music in high school, so it stands to reason that my earliest memories of driving are intertwined with recollections of the music I was listening to at the time. I wasn’t into the Rolling Stones yet, but I loved the Beatles, and spent plenty of time shoving Billy Joel, Creedence Clearwater Revival, and Dire Straits cassettes into the Radio Shack head unit in my 1976 Pontiac Ventura.

Mar
05
Toyota Hybrid Strategy

Consumer Guide Car Stuff Podcast

Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.

Jan
22

Stellantis Logo, Brands of Stellantis

On January 18, on the Euronext Paris stock exchange, shares of Stellantis traded hands for very first time. A merger of Fiat Chrysler Automobiles (FCA) and the Peugeot Group (PSA), Stellantis is now the world’s third-largest automaker, with projected 2021 sales approaching 8 million light vehicles–ranking the new company behind only Toyota and Volkswagen, and ahead of General Motors and Hyundai Motor Company.

Dec
03
Mercury Villager Nautica

Mercury Villager Nautica

According to Investopedia.com, co-branding is “… a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a brand partnership, co-branding (or “cobranding”) encompasses several different types of branding collaborations, typically involving the brands of at least two companies.”