Posts from ‘Brands and Marketing’
Consumer Guide Car Stuff Podcast
Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.
Favorite Car Ads: 1949 Ford
In high school, a buddy of mine and I often traded notes between classes. These notes consisted of little more than the random wit and doodles of two really bored teenagers, but they were often pretty funny. One practice we engaged in was creating ad copy for fake products. This copy was always rich with absurd branded slogans and liberal use of the ™ tag.
Consumer Guide Car Stuff Podcast
Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.
1989 Eagle Premier ES Limited
There were Eagle cars because the folks at Chrysler didn’t think the Jeep brand could stand on its own. Of course, this decision was made in the late Eighties. No one today would question Jeep’s viability as a stand-alone brand today.
Volkswagen GTI Ad
I listened to a lot of music in high school, so it stands to reason that my earliest memories of driving are intertwined with recollections of the music I was listening to at the time. I wasn’t into the Rolling Stones yet, but I loved the Beatles, and spent plenty of time shoving Billy Joel, Creedence Clearwater Revival, and Dire Straits cassettes into the Radio Shack head unit in my 1976 Pontiac Ventura.
Consumer Guide Car Stuff Podcast
Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.
The Brands of Stellantis
On January 18, on the Euronext Paris stock exchange, shares of Stellantis traded hands for very first time. A merger of Fiat Chrysler Automobiles (FCA) and the Peugeot Group (PSA), Stellantis is now the world’s third-largest automaker, with projected 2021 sales approaching 8 million light vehicles–ranking the new company behind only Toyota and Volkswagen, and ahead of General Motors and Hyundai Motor Company.
Meet Kia’s New Logo
New Kia Logo
Within days of General Motors introducing its new corporate logo earlier this month, South Korean auto manufacturer Kia Corporation unveiled a new brand logo of its own. Per Kia:
Meet the New GM Logo
General Motors is changing its corporate logo as part of its move towards building an all-electric vehicle lineup. It is only the fifth time the carmaker has redesigned its logo since the company’s inception in 1908.
Mercury Villager Nautica
According to Investopedia.com, co-branding is “… a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. Also known as a brand partnership, co-branding (or “cobranding”) encompasses several different types of branding collaborations, typically involving the brands of at least two companies.”
