Posts from ‘Classic Car Ads’
The American auto industry’s “Malaise Era” is generally defined as the 1973 through 1984 model years, and it was by and large a bummer for car enthusiasts. A confluence of several sobering factors—more-stringent emission standards, the introduction of low-lead gasoline, and rising auto-insurance rates—rather suddenly put the kibosh on horsepower, and as a result, on fun.
Say the word “hardtop” and any vintage-auto enthusiast knows what you’re referring to: a closed-roof car with a pillarless roofline (i.e., no door posts to break up the flow of the styling). Though there were earlier examples of the basic concept, General Motors kicked off the hardtop as we know it by introducing a pillarless-coupe body style in its Buick, Cadillac, and Oldsmobile product lines midway through the 1949 model year.
Question: What would large-coupe drivers of the Seventies and Eighties drive today? Answer: Not large coupes, because there aren’t any. I suppose there’s still the Bentley Continental and the BMW 8-Series, but that’s not really what we’re talking about here.
Sometime in the middle of the Eighties, Americans developed an appetite—albeit a modest one—for pint-sized sport-utility vehicles with legitimate off-road capability. Early on the scene were the Suzuki Samurai and the Daihatsu Rocky. Few people actually recall Daihatsu’s brief flirtation with the U.S. market—briefly, Daihatsu sold cars Stateside between 1988 and 1992. Only two models were ever offered here: the aforementioned Rocky, and a subcompact car dubbed Charade.
As far as colors go, pink is a relative newbie. Per Wikipedia, pink was first used as a color name in the late seventeenth century. As a car color, pink’s use has been sporadic at best, though for a brief moment in time (really just the mid Fifties into the early Sixties), pink cars were all the rage.
The 1968 Dodge Charger is an unassailable classic muscle car, and one of the most sinisterly beautiful cars ever made. The new-for-1968 Dodge and Plymouth intermediate cars had shed almost all the dowdiness of their earlier-1960s counterparts, introducing sleeker new shapes that seemed tailor-made for scoops and stripes… and the Dodge Charger’s transformation was the most dramatic of the bunch.
Fun fact: 90 percent of Canada’s population lives with 100 miles of the U.S. border. That said, it’s an awfully long border—about 5500 miles long, actually. Looked at another way, Canada’s population density is only about 10 percent that of America’s, meaning there’s a lot of Canadian land with very few people living on it.
It’s sort of like a strange dream. Everything feels familiar, but somehow changed, in strange and wonderful ways. That’s how I feel whenever I revisit the cars of Australia, and also the vehicles of South Africa.
Rolls-Royce doesn’t advertise much. Sure, the legendary British ultra-luxury-car builder often sponsors special events, but you rarely see Rolls print or TV ads, and you never see digital promotions.