Posts from ‘Classic Car Ads’
I had this ad taped up in my high-school locker during my senior year. Not because I was a Mustang II fan—I was not—but because this ad so plainly laid bare how desperately Ford wanted their pony car to perceived as European and high tech, which it really wasn’t. (Note: I’m not quite that old. I graduated high school in 1983, and had found the Mustang ad in a back issue of Popular Science, I think.)
Fun fact: Most car dealers pay a small amount into a regional advertising fund for each vehicle they sell. That money is spent on ads and promotions tailored to reach would-be car shoppers in a given area. In many cases, manufacturers contribute additional cash to the fund. And, depending on the franchise, some of that money may be spent by the dealer on store-specific ads.
If you trust Wikipedia, the Cord 810 was among the first automobiles to sport hidden headlamps. As far as design trends go, that’s a pretty auspicious starting point. For the purposes of this gallery, we are making a clear distinction between hidden headlamps—those found in or near a traditional grille–and pop-up headlamps along the lines of those found on the early-generation Mazda Miata or RX-7.
In high school, a buddy of mine and I often traded notes between classes. These notes consisted of little more than the random wit and doodles of two really bored teenagers, but they were often pretty funny. One practice we engaged in was creating ad copy for fake products. This copy was always rich with absurd branded slogans and liberal use of the ™ tag.
By Jim Flammang
Commercial radio stations were transmitting signals to the public in the early 1920s, amplified in 1924 by the broadcast of the final campaign speech by newly elected president Calvin Coolidge. Two years earlier, outgoing president Warren Harding had installed a radio in the White House.
By most accounts, the automotive period known as the Malaise Era lasted from 1973 until 1983. During that time, the performance of most new vehicles paled in comparison to the less-regulated cars of just a few years earlier. Blame the government if you will, as low-lead gas, fuel-economy standards, and emissions regulations all took a serious toll on the horsepower output of most engines. I say most, because some cars suffered less than others. And there was one main reason for that relative immunity to the Malaise Era woes: fuel injection.
I’ll be frank: I collect car ads in different folders with the intention of finding a sufficient number of similar ads to create a blog-post gallery. The ads shared here? Well, I’m having the blog-post equivalent of a fire sale. I love these ads, but I can’t really see them becoming part of any article with anything like a coherent theme.
There were Eagle cars because the folks at Chrysler didn’t think the Jeep brand could stand on its own. Of course, this decision was made in the late Eighties. No one today would question Jeep’s viability as a stand-alone brand today.
For the month of March 2021, not one American-brand vehicle was reported among the top-ten best-selling vehicles in Australia. For folks not in the know, that might not seem so strange. Australia is a long way from the U.S., and very close to Japan, a country known for its automobiles. And in fact, except for a single Hyundai model, every vehicle on the Australian top-ten list is Japanese.