Posts from ‘Commercial Vehicles’
Created for the U.S. military, the High Mobility Multipurpose Wheeled Vehicle (HMMWV, and more colloquially, Humvee) was engineered as a replacement for the M151 jeep vehicles and other light trucks that were previously the Armed Forces’ primary modes of light-duty transportation.
It wasn’t so much a matter of “if” as a matter of “when” … and “who.”
Over the past couple of decades, those following heavy-duty pickups have been treated to a race similar to that enjoyed by car enthusiasts for years. This one, however, wasn’t about horsepower; it was about torque. And though all the top contenders kept leap-frogging each other toward that magic 1000 lb-ft finish line, it was Ram that got there first.
Dealing with legacy product is probably one of the most challenging parts of an automaker product planner’s job. What does a brand do with aging, unhip product that still sells relatively well, but compromises a marque’s image with the younger buyers that marketers so desperately want to attract?
We’re not going to bury the lede on this one: the updated 2019 Ram Heavy Duty trucks now boast an available 1000 lb-ft of torque. This translates to what Ram claims is “the most powerful, most capable truck in the segment.”
That claim comes by way of a redesigned Cummins 6.7-liter turbodiesel engine and brings with it a host of impressive numbers. Most impressive is a towing capacity of up to 35,100 pounds and payload of 7680 pounds when properly equipped.
By the time Donald Trump had stamped the White House with his personal brand, the New York real-estate mogul had lent his name to a number of products and services. Numbering among the many short-lived Trump-branded commodities are mail-order steaks (2007), vodka (2006), and a board game (1989).
Volkswagen is adding to its growing lineup of pure-electric concept vehicles by displaying a new version of its I.D. BUZZ CARGO Concept at the 2018 Los Angeles Auto Show. Essentially a light-commercial cargo van version of the I.D. BUZZ concept vehicle that Volkswagen debuted at the North American International Auto Show in Detroit last year, the I.D. BUZZ CARGO offers some intriguing ideas on the future of commercial delivery vehicles.
Note: The following story was excerpted from the April 2007 issue of Collectible Automobile magazine.
There’s an old and very common expression for describing someone who finds himself mired in difficult circumstances. He’s said to be “up a creek without a paddle.” That almost literally describes the situation in which George Hamlin found himself when he first laid eyes on the vintage truck featured here.
Note: The following story was excerpted from the August 2015 issue of Collectible Automobile magazine.
Long before gourmet food trucks began peddling high-end lunches and pricey cupcakes on city streets, Helms Bakery trucks were a common sight in Southern California. Starting in 1931, Helms delivered bread, doughnuts, pies, cookies, pastries, and other baked goods to people’s homes. Its products were not sold in stores. Indeed, the company’s slogan was “Daily at your door.” Customers could place a Helms placard in their window as a signal for the “Helmsman” to stop—or just flag down a truck as it passed by. Based in Culver City, the Helms Bakery fleet ranged as far north as Fresno and as far south as San Diego. It delivered its last loaf in 1969.
Between 2007 and 2009, commercial-truck manufacturer Sterling sold a rebadged Dodge Ram chassis cab as the Bullet.
That, in a nutshell, answers the question: What was the Sterling Bullet? But the story gets so much more interesting from there…
Note: The following story was excerpted from the August 2014 issue of Collectible Automobile magazine.
The B-series Mack trucks produced from 1953 to 1966 were one of the most familiar commercial-vehicle lines of the post-World War II era. However, this successful truck family begs the question: If that’s the “B” model, then what was “A”?