Posts from ‘Fastest’

Jun
03

Buick’s Discovery Tour at Kendall College in Chicago

In today’s media-saturated world, it can be especially difficult for automakers to grab the attention of new-car buyers. Traditional advertising can’t always break through the clutter, so some manufacturers have taken to creating soft-sell “lifestyle events” to showcase their products. Buick is one such manufacturer. With its annual Discovery Tour, the venerable GM division is attempting to connect with potential buyers via their taste buds.