Posts from ‘Luxury Vehicles’
Dealing with legacy product is probably one of the most challenging parts of an automaker product planner’s job. What does a brand do with aging, unhip product that still sells relatively well, but compromises a marque’s image with the younger buyers that marketers so desperately want to attract?
Class: Large SUV
Miles Driven: 264
Fuel Used: 18.6 gallons
by Don Sikora II
Note: The following story was excerpted from the June 2018 issue of Collectible Automobile magazine.
Our story starts with the 1985 Cadillac De Ville and Fleetwood. This pair followed up Caddy’s downsized 1977 volume models and introduced even smaller packages, unitized construction, and front-wheel drive. Then the 1987 model year brought a new model, though one with a historic Cadillac name: the Fleetwood Sixty Special. It was based on the front-drive Fleetwood sedan, and it’s our latest choice for Cheap Wheels.
DETROIT—Lexus’s sporty RC coupe lineup launched for the 2015 model year, so it’s old enough now to have reached its “freshen by” date. The RC 300 and RC 350 models got a refresh for the 2019 model year that included updated styling, retuned suspension, and a few newly available features. For 2020, it’s the high-performance RC F model’s turn. At the 2019 North American International Auto Show in Detroit, Lexus unveiled the 2020 RC F and the new RC F Track Edition model.
DETROIT–Cadillac has revealed its first-ever pure-electric vehicle in conjunction with the 2019 North American International Auto Show. No specific details were announced—not even a name—but the official renderings depict an aggressively styled midsize crossover SUV.
DETROIT—Cadillac revealed the next addition to its rapidly expanding line of crossovers over the weekend before the 2019 Detroit Auto Show’s official start.
Filling an obvious gap in the luxury brand’s showroom, the 2020 Cadillac XT6 is a 3-row midsize SUV that slots between the midsize 5-passenger XT5 crossover and the full-size truck-based Escalade. Depending on seating configuration, the XT6 provides seating for 6 or 7 occupants. Cadillac says the XT6 is “scaled for everyday life,” an apparent admission that the Escalade is too large for many would-be brand customers.
DETROIT–The 2019 North American International Auto Show in Detroit kicks off next week, but Lexus has already released information on one of its vehicles that will be debuting at the show. As auto-show concept vehicles go, the Lexus LC Convertible Concept is about as down to earth as you’ll find—it reimagines the regular-production LC coupe as a drop-top tourer.
By the time Donald Trump had stamped the White House with his personal brand, the New York real-estate mogul had lent his name to a number of products and services. Numbering among the many short-lived Trump-branded commodities are mail-order steaks (2007), vodka (2006), and a board game (1989).