Posts from ‘Station Wagons’
Functional as they were, station wagons were generally marketed as upscale. Not that low-end models weren’t available, but ads and commercials for wagons generally put a luxury spin on the situation. And, at least for a while, inextricably linked to the premium wagon experience was the woodie look.
Note: The following story was excerpted from the June 2021 issue of Collectible Automobile magazine.
It’s a cliché to say it’s the end of an era, and it’s still difficult to believe, but Buick is technically out of the car business. That’s right; every 2021-model Buick in the U.S. market is a crossover SUV. Perhaps more surprising, the last Buick cars weren’t the marque’s famously all-American four-door sedans. Rather they were the 2020 Regal Sportback and Regal TourX wagon.
Note: The following story was excerpted from the April 2021 issue of Collectible Automobile magazine.
New-car buyers continue snapping up SUVs of all sizes, while increasingly snubbing traditional cars. It’s a bit puzzling, then, that the most SUV-like of car styles, the station wagon, has fallen out of favor even more than sedans. Jaguar entered this rapidly shrinking space with the striking and athletic 2018 XF Sportbrake. But after three model years Sportbrake remained largely invisible and didn’t return to American showrooms for 2021.
Two of Ford Motor Company’s most memorable vehicles of the Fifties were introduced within a couple years of each other. Launching for 1955 as the flagship of Ford’s dramatically restyled passenger-car line, the Crown Victoria two-door hardtop brought a new level of glamour and style to the brand. Two years later, the 1957 Ford Ranchero melded the passenger car and the pickup truck into a “best of both worlds” proposition—at least for some shoppers.
Note: The following story was excerpted from the June 2018 issue of Collectible Automobile magazine
The Ford Falcon was Robert McNamara’s baby. A practical “numbers guy,” McNamara hated waste and excess. The Edsel went against his core beliefs with its large size, superfluous decoration, and the fact that it competed with existing Ford and Mercury products. As the Edsel was failing, McNamara was campaigning for a compact Ford.
By Frank Peiler
At the dawn of the 1950s, the American new-car market was running strong. The pent-up consumer demand caused by the World War II production hiatus had not yet been sated, and sales were booming for Detroit’s “Big Three” and numerous independent American automakers. And, as Americans moved to the suburbs in greater numbers, “family hauler” station wagons were becoming more popular at Chrysler, Ford, and General Motors. Ford was particularly successful—its expanded roster of all-new-for-1952 wagons would go on to be the number-one-selling wagon line for many years.