Vehicles Selling for the Most Over MSRP

If you’re old enough, and were paying attention, you may recall that certain automotive paint pigments were hard to come by in the aftermath of the 2011 earthquake in Japan. The pigments were sourced from a single factory located near the Fukushima power plant, which also suffered damage as a result of the quake. The paint shortage affected mostly black and red hues.

I mention the paint-supply issue because since then, auto buyers haven’t really had to deal with supply-chain issues, at least until COVID-19 changed everything.

As a result of COVID, and especially folks moving from offices to work-from-home situations, demand for laptop computers, smart phones, headphones, monitors, and other electronic devices surged, straining the world’s supply of microchips.

Anticipating slowing demand for vehicles, carmakers chose to back off production plans, and cut their contracts for components, including chips. As a result, chip production that would have been allocated to car making went instead to iPhones and desktop printers.

Counterintuitively, new-car demand slipped only marginally, and automakers were left scrambling to source components they had cancelled orders for, especially microchips.

You likely know the rest of the story: Automakers have not been able to meet demand for many models, and have resorted to producing mostly more-expensive products to maintain profitability. The result is a scarcity of the most-popular vehicles, and, in many cases, transaction prices above the manufacturer’s suggested retail price (MSRP).

The folks at iSeeCars, an online automotive marketplace, have analyzed transaction prices on their site, and have determined which vehicles are in the highest demand and commanding the greatest premium over MSRP. Presented here are the top five cars, per iSeeCars, currently going for the most money over sticker.

iSeeCars Report

Vehicles Selling for the Most Over MSRP

Genesis GV70

Average MSRP: $44,299

Average transaction price: $56,476

Percent over MSRP: 27.5%

Test Drive: 2022 Genesis GV70 2.5T Advanced

 

Jeep Wrangler (2-door)

Average MSRP: $35,827

Average transaction price: $44,396

Percent over MSRP: 23.9%

Quick Spin: 2022 Jeep Wrangler Rubicon 392 Xtreme Recon

 

Mercedes-Benz GLB

Average MSRP: $41,061

Average transaction price: $50,452

Percent over MSRP: 22.9%

Test Drive: 2022 Mercedes-Benz EQB300

 

Porsche Taycan

Average MSRP: $100,169

Average transaction price: $122,940

Percent over MSRP: 22.7%

The End of Terrestrial Radio? Electric Cars and AM Radio

 

Jeep Wrangler Unlimited

Average MSRP: $45,386

Average transaction price: $55,347

Percent over MSRP: 21.9%

Follow Tom on Twitter

Listen to the Consumer Guide Car Stuff Podcast

Vehicles Selling for the Most Over MSRP Gallery

(Click below for enlarged images)

Ford slashes prices on Mustang Mach-E

See more

Vehicles Selling for the Most Over MSRP

Car Stuff Podcast

See more