Posts from ‘World’
On a per-person basis, Americans buy more new cars than do the Japanese. In 2017, for example, American buyers snatched up roughly 17.3 million cars and light trucks. That works out to approximately one car for every 18 U.S. residents.
Why would Aston Martin, a British company known for building ultra-luxury high-performance coupes, contract with Japanese automaker Toyota to build an Aston-branded version of one of the smallest, least-powerful Toyota-built cars on the market? Turns out there’s a good answer to that question, but it gets a little complicated.
The recently released period-piece drama Phantom Thread is a noteworthy film for many reasons. For starters, it was written and directed by celebrated auteur Paul Thomas Anderson, it’s been nominated for six Academy Awards (including Best Picture and Actor in a Leading Role), and it stars Oscar-winning thespian Daniel Day-Lewis in what Day-Lewis himself says is his last acting performance. For car enthusiasts, however, the film’s Bristol 405 four-door saloon is the real star.
People can be dismissive of market research, but there are plenty of times when a company needs to take the pulse of potential customers, making certain that they have a handle on that group’s wants and needs.
The premise underlying Cadillac’s decision to market a subcompact car in the U.S. beginning in 1982 was perfectly sound. The luxury division of General Motors was looking for a way to reach younger consumers, and a smaller, more affordable offering made sense. It would enable the brand to bring new buyers into the fold sooner rather than later, and hopefully those customers would move up to a larger, pricier Cadillac when trade-in time came.
If you enjoy the occasional dream in which elements of the world around you seem familiar, but not quite right, you will likely enjoy learning about the American-brand cars once sold in Mexico.
Our culture is ripe with inappropriately used adjectives. Marketers toss the word “turbo” around with reckless abandon, even though most applications of the Latin root have little to do with air, much less forcing air into an internal combustion engine.
If you discount our brief encounter with the Yugo brand, Americans have had very little exposure to vehicles produced in what was once known as the Eastern Bloc. Western Europe, however, and even Canada, have had far greater access to such brands as Lada.
Americans are generally a lucky lot—at least as consumers. We usually get first crack at new blockbuster movies, there’s virtually nothing we can’t purchase and have shipped to us within 24 hours, and nearly every major automaker sells its wares in the U.S. Mexico-Only Ramcharger.