Big-Rig Style: What If Semi-Truck Makers Built Pickups?

By Frank Peiler The full-size pickup truck market could hardly be hotter these days. Roughly 2.5 million such vehicles were retailed in the United States in 2017, making big pickups the largest single vehicle segment. But, I wonder, could the market be even hotter? What would happen if the builders of heavy-duty trucks decided to enter … Continue reading Big-Rig Style: What If Semi-Truck Makers Built Pickups?