Automotive marketing types enjoy a fine tradition of branding things that aren’t always that noteworthy. Consider the 1980 launch of Chrysler’s first “K-Cars.” Advertising in support of the Dodge Aries and Plymouth Reliant touted the cars’ “Iso-Strut” suspension and “Trans 4” engine. More pickup-truck news and reviews Cool as those technologies sounded, they were, in … Continue reading No-Name Sport Truck: Remembering the Chevrolet Colorado 3LT V8