I’ve long argued that the menu planners at Taco Bell are among the most resourceful product engineers in the fast-food world. Using just a handful of ingredients, the wizards at “the Bell” have brought us tacos, burritos, tostadas, chalupas, gorditas, Enchiritos, Crispas, Bell Beefers, Cheesaritos, Crunchwraps, Quesaritos, and, with the help of Frito Lay, the … Continue reading The “Big” Chryslers of 1990