The 2017s have barely hit the streets, and already Chevrolet has introduced the redesigned 2018 Equinox, due to go on sale first quarter of next year.
Text and drawing by Frank Peiler
The American auto industry returned to building cars soon after World War II, and the car-starved public was clamoring to trade in its worn-out old rides for almost anything new that had at least four wheels and was self-propelled.
2017 Mercedes-Benz GLS450 4Matic
Class: Premium Large SUV
Miles driven: 319
Fuel used: 22.0 gallons
Driving mix: 75% city, 25% highway
In Wall Street lingo, a dead-cat bounce is a jump in a given stock’s price seen just before it becomes worthless. Traders have gotten rich predicting exactly when foolish optimists will sink money into a hopeless cause.
In a recent blog post titled The Luxury Standards of 1970, we discussed the now-arcane language once used to parse the new-vehicle market. You can see all the segments into which Consumer Guide slotted the 1970 class of vehicles here.
2016 Hyundai Genesis AWD 3.8
Class: Large Car
Miles Driven: 434
Fuel Used: 25.7 gallons
Driving mix: 70% city, 30% highway
In the Star Trek canon, Project Genesis was a program by which the Federation would take a dead and lifeless planet and convert it into a lush, ocean-and-plant-filled paradise ready for human inhabitance.
Frankly, it’s a bit surprising it’s taken Volkswagen this long.
Class: Premium Midsize Car
Miles Driven: 299
Fuel Used: 19.1 gallons
One might have assumed that, back some six decades, the realism of television might have served to protect the more fantastic qualities of print advertising. Especially automotive print ads, where dazzlingly illustrated cars with wonderfully exaggerated proportions were set into equally improbable landscapes.