The premise underlying Cadillac’s decision to market a subcompact car in the U.S. beginning in 1982 was perfectly sound. The luxury division of General Motors was looking for a way to reach younger consumers, and a smaller, more affordable offering made sense. It would enable the brand to bring new buyers into the fold sooner rather than later, and hopefully those customers would move up to a larger, pricier Cadillac when trade-in time came.
The primary difference between the manufacturing of police cars and the building of ambulances is amount of work done by the automaker itself.
Last year Ford sold around 20,000 vehicles to law-enforcement agencies. While the number may seem huge, it’s dwarfed by many of Ford’s retail models. The Ford Escape small crossover, for example, accounts for nearly 30,000 sales every month.
For decades, the humble sedan dominated the world of law enforcement. When someone said, “police car,” odds are you pictured a full-size black-and-white sedan.
The group of vehicles loosely referred to as small crossovers is currently the hottest-selling segment in the U.S.
As far as recessions go, the economic dip of the early Eighties wasn’t much of a downturn. Apparently the Fed overdid it a bit, and tightened the money supply a bit more than banks and lenders liked.
No college film course is complete without a serious look at Fritz Lang’s 1927 epic Metropolis. Best known for its pioneering futurism, cutting-edge directing, and dystopian prognostication, the film is a must see for movie lovers.
One relatively easy way for an auto manufacturer to spur the sales of a given model is to play around with the trim levels offered.
It’s always interesting to note how the passing of time changes our perspective. Ask anyone who remembers the car today, and they’re likely to tell you that the Cadillac Catera was a badly executed car that sold poorly.
The rollout of General Motors’ broad lineup of “X-Car” compact cars for 1980–which consisted of four separate vehicle lines spread across four brands–was a big event in the American automotive industry. Not surprisingly, GM backed up its ambitious new product initiative with a massive presence in TV and magazine advertising.