Author Archive

Sep
20

1978 Pontiac Bonneville

If you’re looking for a common thread to sew this collection of ads together, it may be luxury–or, more correctly, the perception of luxury.

Sep
18
1994 Eagle Summit

1994 Eagle Summit

If I may be allowed to overgeneralize, allow me to suggest that American car buyers appreciate utility, but would rather a given vehicle not look too utilitarian.

Sep
15
1968 Firebird, Art Fitzpatrick

1968 Pontiac Firebird

Born in 1883 as the Pittsburg Plate Glass Company, PPG began dabbling in paint almost from its birth. PPG was there from the start when automakers began producing vehicles in volume, providing both glass and paint to the burgeoning industry.

Sep
14
1986 Ford Taurus Review

1986 Ford Taurus

Question: What is Ford’s second-most important model, ever? The way I see it, there are only two possible answers: The 1948 F-Series pickup, and the 1986 Ford Taurus.

Sep
13
1984 Chrysler Volare

1984 Chrysler Volare

If you enjoy the occasional dream in which elements of the world around you seem familiar, but not quite right, you will likely enjoy learning about the American-brand cars once sold in Mexico.

Sep
11
2005 Chrysler 300 C Touring

2005 Chrysler 300 C Touring

Fact: You can’t sell a station wagon in the United States anymore. Fact: You can dress a station wagon up like an SUV and sell that, as evidenced by the popular Subaru Outback.

Sep
07
1977 Dodge Charger

1977 Dodge Charger

In general terms, the late-Seventies/early-Eighties “downsizing” era is generally regarded as a bleak period for the American auto industry, and for good reason. As they raced to slash production costs and reduce fuel consumption, carmakers often shrank their products to a draconian degree–much to the dismay of the buying public.

Sep
05
1979 Dodge Aspen

1979 Dodge Aspen

By the time the 1976 model year rolled around, the trusty round headlamp had been an auto-industry norm for more than 70 years. Much of what drove this stylistic consistency was the easily replaced one-piece sealed-beam lamp, the use of which became U.S. law in 1940.

Aug
30
1964 Pontiac/Acadia

1964 Acadian Beaumont

It’s very easy to forget the Canadian auto market. At first glance, the folks up north seem to buy the same cars we Americans do, at about the same rate and for about the same prices. As it turns out, that’s not entirely correct.

Aug
28
Hemi 2.6 Badge

Fender badge of a 1981 Dodge Aries

By the end of the Seventies, it seemed as if the marketing types at Chrysler had given up worrying about protecting legacy brands. In 1978, for example, the company rolled out a small, Mitsubishi-built 4-cylinder Dodge coupe, which the company rather thoughtlessly dubbed Challenger.

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