2025 Jeep Grand Wagoneer (left) and 2025 Jeep Grand Wagoneer L, Why Jeep Lowered 2025 Wagoneer Prices
2025 Jeep Grand Wagoneer (left) and 2025 Jeep Grand Wagoneer L

New for the 2022 model year, Jeep’s large Wagoneer SUV and premium-large Grand Wagoneer SUV have disappointed the brand with weak sales. The large SUV segment, known for its high profit margins, seemed the perfect niche for Jeep to expand into, especially as the off-road vehicle maker had been working to “take the brand upmarket.”

Why Jeep Lowered 2025 Wagoneer Prices

But shoppers have been slow to accept Jeep’s newest offering, in part because existing vehicles in the segment are so popular—and enjoy enviable buyer loyalty—and in part because Jeep priced its new SUVs far above consumer expectations.

Anticipating higher-volume demand, Jeep didn’t even deliver base models of the Wagoneer in 2022, putting the minimum price of entry for a Wagoneer at almost $72,000. This for a Series II with rear-wheel drive.

Premium Grand Wagoneers were priced accordingly, with bottom lines inline with the Cadillac Escalade and Lincoln Navigator. Though Jeep had adjusted prices nominally since the models’ rollout, sales have not improved dramatically. Through the first six months of 2024, Jeep’s big rigs trail existing segment players significantly. Check out this chart:

2025 Chevrolet Suburban High Country
2025 Chevrolet Suburban High Country

Large SUV Sales (first half of 2024)

Chevrolet Tahoe                              48,443

Ford Expedition (incl. Max)           43,307

GMC Yukon (incl. XL)                     39,462

Jeep Wagoneer*                            29,865

Chevrolet Suburban                        21,463

Toyota Sequoia                               12,868

 

Premium Large SUV Sales

Cadillac Escalade                             19,204

Grand Wagoneer*                              7,555

Lincoln Navigator                               6,550

*Wagoneer and Grand Wagoneer totals include both standard and long-wheelbase L models

 

To reboot sales, and perhaps to reposition the Wagoneer/Grand Wagoneer slightly downmarket, Jeep has slashed prices across the board. Cuts for the 2025 model year range from just under five percent to almost nine percent, depending on model and trim level.

Additionally, Jeep is already offering brand-conquest rebates (offered to shoppers trading in a competitive-brand model) of $2000, plus cheap financing. Here are the adjusted-for-2025 prices, including the $2000 destination fee.

 

2025 Jeep Wagoneer and Grand Wagoneer Prices

Jeep Wagoneer 4×2 $61,945 -$3,000
Jeep Wagoneer 4×4 $64,945 -$3,000
Jeep Wagoneer Series II 4×2 $65,945 -$5,185
Jeep Wagoneer Series II 4×4 $68,945 -$5,185
Jeep Wagoneer Series III 4×4 $75,945 -$5,685
Jeep Wagoneer L 4×2 $64,945 -$3,000
Jeep Wagoneer L 4×4 $67,945 -$3,000
Jeep Wagoneer L Series II 4×4 $71,945 -$5,185
Jeep Wagoneer L Series III 4×4 $78,945 -$5,685
Jeep Grand Wagoneer 4×4 $86,945 -$7,000
Jeep Grand Wagoneer Series II Obsidian 4×4 $100,945 -$5,495
Jeep Grand Wagoneer Series III 4×4 $109,945 -$4,650
Jeep Grand Wagoneer L Obsidian 4×4 $103,945 -$5,495
Jeep Grand Wagoneer L Series III 4×4 $112,945 -$4,650

 

For comparison, here is a list of 2025-model-year competitive products, also including destination charges. Note that the Lincoln Navigator comes only with 4WD.

 

2025 Toyota Sequoia 1794
2025 Toyota Sequoia 1794

Large SUV Base Prices (2025)

Chevrolet Tahoe 2WD                    $60,495

Chevrolet Tahoe 4WD                    $63,495

 

Chevrolet Suburban 2WD             $61,195

Chevrolet Suburban 4WD             $64,195

 

Ford Expedition 2WD                     $63,695

Ford Expedition 4WD                     $66,695

 

Ford Expedition Max 2WD           $66,695

Ford Expedition Max 4WD           $69,695

 

2025 Lincoln Navigator L Black Label
2025 Lincoln Navigator L Black Label

GMC Yukon 2WD                             $68,895

GMC Yukon 4WD                             $71,895

 

GMC Yukon XL 2WD                       $71,895

GMC Yukon XL 4WD                       $74,895

 

Toyota Sequoia 2WD                      $64,120

Toyota Sequoia 4WD                      $67,120

 

Premium Large SUV Prices (2025)

Cadillac Escalade 2WD                   $89,590

Cadillac Escalade 4WD                   $92,590

Cadillac Escalade ESV 2WD           $92,590

Cadillac Escalade ESV 4WD           $95,590

 

Lincoln Navigator 4WD                    $101,990

Lincoln Navigator L 4WD                 $104,980

 

Reduced in price by $3000, the base 2025 Wagoneer is now priced between the base Chevrolet Tahoe and Ford Expedition, which likely put the vehicle on shoppers’ radar.

Subsequent to a significant $7000 price cut, the base 2025 Grand Wagoneer is now priced fully $3000 below the entry-model Cadillac Escalade.

Subjectively, the Wagoneer and Grand Wagoneer are fine vehicles, but are only class competitive, offering no real advantages over the also-excellent other options in this class. Plus, Jeep will now be pushing back against shoppers looking for a V8 engine, which the Wagoneer and Grand Wagoneer no longer offer. That said, Jeep’s excellent, turbocharged “Hurricane” 6-cylinder engines are just as smooth as the V8s offered by General Motors, and possibly smoother than the Expedition/Navigator turbo V6 mills.

CG Says:

Jeep roared into the Large/Premium Large SUV segment a little too sure of its success, and priced its trucks accordingly. Price adjustments for 2025 are sure to tweak the interest of consumers who had not otherwise considered Jeep’s big rigs. We think Jeep might’ve lowered prices even a bit more, but are confident the new numbers will appeal to class shoppers.

Note that Jeep has already announced similar 2025 price cuts on its midsize Grand Cherokee, and compact Compass.

2025 Jeep Wagoneer L Carbide
2025 Jeep Wagoneer L Carbide

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