This week, Land Rover announced the opening of customer orders for its updated 2024 Range Rover Velar. The five-seat, midsize-class Velar debuted in 2017 to fill the gap between brand’s compact Evoque and flagship Range Rover and Range Rover Sport. This proved to be a smart decision, at least at first, as more than 17,000 units found homes in 2018 and 2019. It has cooled considerably since then with just 8,565 models sold in 2022, though we’re not sure how much of that is due to waning demand or post-COVID supply-chain issues.
On January 30, Ford announced a significant price cut for its Mustang Mach-E electric SUV. New Mach-E vehicles will now cost up to $5,700 less than they did at the start of the new year, though Ford has raised the mandatory manufacturer destination fee to $1,500 from $1,300.
Hot on the heels of the 2023 Acura Integra being named the North American Car of the Year, Honda’s premium division announced its plans to offer a high-performance Type-S variant for the 2024 model year.
Honda is kickstarting its plan to sell 500,000 fully electric vehicles in North America by 2030 with the 2024 Prologue. The Japanese automaker has been slowly releasing details on this upcoming SUV, which it says will reside, “above CR-V and alongside Passport, offering generous passenger and cargo space,” according to a recent press release.
To celebrate its 70th birthday, Chevrolet is launching the 2024 Corvette E-Ray. This will mark the legendary performance car’s leap into the electric age, as well as the first time it will offer the enhanced traction of all-wheel drive.
Stellantis’ Ram truck division showcased a concept vehicle at the 2023 Consumer Electronics Show that will pave the way for the brand’s own entry into the fully electric pickup space. Dubbed the “1500 Revolution BEV,” this rig boasts several novel features that could help it stand out from its Ford and General Motors rivals.
Sony plans to enter the automotive space, and the Japanese consumer electronics giant unveiled a prototype of its first vehicle at the 2023 Consumer Electronics Show. Developed as part of a joint venture with Honda, the Afeela EV will be built in the US for the North American market.
Citing high (and still increasing) interest rates, continued supply chain issues, and the looming fear of recession, CNBC recently reported that the car business will likely continue to face headwinds going into 2023. This is despite predictions by some analysts that new-vehicle sales in the US may increase as inventories have improved since the height of the COVID-19 pandemic.
The high-performance version of Acura’s first fully electric vehicle recently entered development testing. Shod in a unique camouflage wrap, the 2024 ZDX Type-S will, according to a press release, “continue to put the driver experience first and will exemplify Acura’s unyielding commitment to delivering on the Precision Crafted Performance brand promise.”