Author Archive

Jan
20

What is Geely, and What Did They Buy Now?

The business world took notice when, in early 2008, Indian billionaire Ratan Tata added Jaguar and Land Rover to his vast industrial portfolio. The acquisition proved to be a source of pride for Indian nationals, many of whom delighted in the irony that India, once a subject of the British Crown, was now in control of a pair of storied English luxury brands.

Jan
15

1970 Saab Viggen Ad, Viggen

There’s almost no glamour to be found in flying these days. The events of September 11, 2001, certainly complicated the process of getting through an airport and onto a commercial flight, but even before that horrible day, flying was becoming more of a grind than an adventure for most travelers. We’ve all heard plenty of jokes about airline food…

Jan
10
Hummer is Back

No kidding, Hummer is back–or at least the name is. Read on…

When General Motors dropped the Hummer brand from its lineup at the end of 2010, few could have imagined the nameplate would ever make a comeback. Hummer was so closely associated with excessive consumption and short-sighted corporate management that the moniker would seem forever doomed to the ashcan of automotive history.

Jan
08
Chrysler Java

Chrysler Java Concept

Forgotten Concepts This is an installment in a series of posts looking back on show cars that we feel deserved a little more attention than they got. If you have a suggestion for a Forgotten Concept topic, please shoot us a line or leave a comment below.

Jan
03
1987 Dodge Daytona Shelby Z

1987 Dodge Daytona Shelby Z

What price, performance? That’s the question sporty-car shoppers were forced to ask themselves when considering the purchase of a 1987 Dodge Daytona. And by price, I’m not talking about money.

Dec
23

1980 Chevrolet Citation Review

I have never read Frank Herbert’s science fiction epic Dune, but by the time I became aware that the 800-page novel was being adapted for the silver screen, I was pretty well versed on the story.

Dec
16
Classic Turbo Ads

1981 Fiat Spider Turbo

It’s a fairly simple concept: You force more air into an engine to improve volumetric efficiency and thus increase horsepower. Turbocharging is so common these days that cars are very rarely named or badged as turbos. Every single 2020 Ford Escape, for example, is turbocharged.

Dec
09
2011 Dodge Dakota

2011 Dodge Dakota

Marketing executives use the term “white space” to refer to an area of a given market segment (say, pickup trucks) in which no product yet exists. If you think about 3M’s 1977 rollout of the Post-it Note, you’ll get the idea.

Dec
05
2020 Lexus RX Review

2020 Lexus RX 450hL

Freshened for 2020, the Lexus RX premium midsize crossover is quietly one of the most successful, and most important, vehicles to have been introduced into the American marketplace in decades. In fact, I would argue, the RX enjoys a position of retail significance so compelling, its success is rivaled only by ketchup. Heinz Ketchup, to be exact. Allow me to explain…

Nov
26
Depression Era Car Ads

1938 Graham

Though American automobile industry was fully established–and thriving–by the time the 1920s rolled around, the auto business was still relatively young when the Great Depression settled upon the nation at the tail end of that free-wheeling decade. After an extended period of economic growth and prosperity, carmakers found themselves needing to retool their carefully crafted advertising to cope with the new realities of severe economic turmoil.