“Iconic” is kind of an overused term these days, but in the case of the Jeep Wrangler, it’s totally appropriate. The Wrangler is a direct descendant of a bloodline that goes back farther than most any modern-day vehicle can claim. The star-spangled WWII heritage, the long-running (and tumultuous) history, the unmistakable profile and styling details, and, of course, the formidable off-road capabilities—it’s all part of the mix.
Class: Midsize Crossover
Miles driven: 367
Fuel used: 20.0 gallons
Whether by deft planning or stroke of luck, Mitsubishi has found itself in an enviable marketing position.
With the introduction of the new Eclipse Cross compact crossover slated for next spring – and the dropping of the electric i-MiEV and long-running Lancer sedan – Mitsubishi will be fielding a lineup of three crossovers and one car line (the slow-selling Mirage) for 2018. That puts the bulk of its wares in the hot-selling “small crossover” segment.
General Motors can lay claim to two of the most noteworthy examples of automotive downsizing. On the success side is the Impala/Caprice redesign for 1977. Leaner and more fuel efficient, the downsized big Chevys found the proverbial market sweet spot, and sold like crazy to full-size-car shoppers looking for something trimmer than they had been driving (but not too trim).
People can be dismissive of market research, but there are plenty of times when a company needs to take the pulse of potential customers, making certain that they have a handle on that group’s wants and needs.
Miles driven: 206
Fuel used: 11.5 gallons
Due to the overwhelming response to our first two Great Car Grille posts, we felt compelled to share a second list of reader-recommend selections.
Class: Subcompact Crossover
Miles driven: 336
Fuel used: 13.5 gallons
Six New Additions Highlight Consumer Guide® Automotive’s 2018 Best Buy List
Chevrolet Bolt EV earns Best Buy in model’s inaugural season
If you’re looking for proof that 1982 was a transitional year for the domestic auto industry, check out the dealer sales-training video for the then-new Chevrolet Cavalier below. It’s worth noting that Chevy’s cutting-edge front-drive subcompact car is being promoted with two-tone paint and white sidewall tires.