Posts Tagged ‘Pics’
At Consumer Guide Automotive, our editors attend manufacturer-hosted press events around the country to get our first-drive opportunities of soon-to-arrive new vehicles—that’s how we produce most of our First Spin test-drive reviews. However, we also participate in regional press events hosted by the Midwest Automotive Media Association (MAMA) for additional new-vehicle drive opportunities. One of the best of these events is the annual MAMA Spring Rally, a journalist-only event held at the excellent Road America race track in Elkhart Lake, Wisconsin.
Note: The following story was excerpted from the April 2019 issue of Collectible Automobile magazine
The writing was on the wall for DeSoto in the late Fifties. In 1958, DeSoto production plummeted from 117,514 to 49,445. It was a bad year for almost every make, but DeSoto fell harder than most. Later that year, DeSoto lost its dedicated factories as production moved to Chrysler’s Jefferson Avenue plant. In late 1959, the DeSoto Division was folded into Plymouth.