Within days of General Motors introducing its new corporate logo earlier this month, South Korean auto manufacturer Kia Corporation unveiled a new brand logo of its own. Per Kia:
Kia’s New Logo
Kia has revealed its new corporate logo and global brand slogan that signify the automaker’s bold transformation and all-new brand purpose. The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.
The logo is a symbol of Kia’s new brand purpose and the values it promises to offer customers through future products and services, and the experiences these enable. Kia seals its brand promise by developing the new logo to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers customers.
“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation”, said Ho Sung Song, Kia’s President and CEO. “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”
Movement that inspires
In addition to the all-new logo, Kia revealed its new global brand slogan– ‘Movement that inspires’.
Kia has released no information about the timing of the rollout of the new logo, or how it will be used on its vehicles.
Note: Kia’s new-logo reveal celebration was recognized by Guinness World Records in the category of “most unmanned aerial vehicles launching fireworks simultaneously.” Check out the video above. Kia is a division of the Hyundai Motor Company, and is one of four of the company’s automotive brands–the others are Hyundai, Genesis, and Ioniq.
Kia’s New Logo