You searched for: $70,000
I didn’t see it coming, it just happened. I stepped out of one $70,000 car, and stepped directly into another.
As an auto writer, that coincidence alone does not qualify as amazing. Also not surprising is that fact that these two cars are vying for the same shoppers, more or less.
No, what’s worth noting is that one of these cars is a Cadillac, and the other a Hyundai.
The following article, written by Consumer Guide Publisher Tom Appel, first appeared in the “2014 Chicago Auto Show Official Show Guide.” Thanks to the Chicago Automobile Trade Association, producers of the Auto Show, for allowing us to share the text again here.
Last year in this same space I reported that the average transaction price of a new car had risen to over $30,000 (it’s about $31,000, now). At the time I looked at a number of vehicles that could be had for around that sum of money.
It’s no secret: Due to the COVID-19 pandemic and the related supply-chain issues, new-vehicle transaction prices have shot upward over the last couple years. Stories of jaw-dropping dealer markups—especially for popular vehicles—are now commonplace… so much so that some sort of markup on a new vehicle is more or less the rule, rather than the exception. On a recent Sunday road trip through Western Illinois, I came across a small-town Dodge-Chrysler-Jeep-Ram dealership with a few brand-new vehicles on its lot, so I decided to do a little boots-on-the-ground research. What I found was this: This particular dealer is asking full sticker, full sticker plus $5000, or full sticker plus $10,000 for the new vehicles it has in inventory. And, there isn’t very much in inventory.
Note: The following story was excerpted from the June 2020 issue of Collectible Automobile magazine.
Legendary Corvette chief engineer Zora Arkus-Duntov was working on the idea of a midengine car by 1960. For years he poked and prodded management to let him turn “America’s Sports Car” into an American exotic, to no avail. Now his fervent dream is finally reality with the introduction of the eighth-generation “C8” Corvette, the 2020 Stingray.
Even in this new age of muscle cars, it’s still surprising that one of the quickest and fastest of them is a 4-door sedan. And that the 4-door sedan in question costs just $70,000.
But that’s the story behind the Dodge Charger SRT Hellcat.