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General Motors’s Buick division issued a press release today announcing the creation of a new top-line luxury sub-brand: Avenir. Per Buick spokesperson Arianna Kughn, Avenir will function for Buick much like the Denali sub-brand does for the GMC truck and SUV lineup.
Unveiled on the eve of the Detroit Auto Show, the Buick Avenir Concept is a styling exercise grounded in reality.
Seems that Lincoln – once synonymous with luxury cars – is putting lots more focus on its luxury crossovers.
Lincoln has been completely redesigning its slate of SUVs of late, starting with the all-new full-size Navigator for 2018, followed by an update of the midsize MKX that was renamed Nautilus for 2019. Next came the midsize, 3-row Aviator – the subject of this report – which just went on sale as a 2020 model, soon to be joined by the new 2020 Corsair (based on the redesigned 2020 Ford Escape), which is the replacement for the compact MKC.
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