![Classic Ads From 1978](https://blog.consumerguide.com/wp-content/uploads/sites/2/2017/09/Screen-Shot-2017-09-20-at-10.12.37-AM.png)
If you’re looking for a common thread to sew this collection of ads together, it may be luxury–or, more correctly, the perception of luxury.
The Buick TV spot starring Glenn Ford is all about space and comfort, while the Pontiac Bonneville print ad touts luxury-oriented standard features. Perhaps most interesting is the Plymouth Sapporo ad; while it promises the expected sportiness, it also hypes standard equipment and “sophistication.”
[youtube https://www.youtube.com/watch?v=f0EKuxWymj8]
And while the Chevy ad is a pure pitch to the parsimonious, the Dodge ad steers things back to a “grown up” theme, suggesting that even serious car guys move on from their wild youths.
Enjoy all the ads, and as always, tell us if you recall any time you may have spent with one of these ‘78s. The place for comments is below the last ad.
Cadillac
![1978 Cadillac Eldorado Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2017/09/Cadillac-798x1024.png)
Chevrolet
![1978 Chevrolet Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2017/09/Chevrolet-1-770x1024.png)
Chrysler
![](https://blog.consumerguide.com/wp-content/uploads/sites/2/2017/09/Screen-Shot-2017-09-20-at-10.32.20-AM-735x1024.png)
Datsun
![1978 Datsun Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2017/09/Datsun-771x1024.png)
Dodge
![1978 Dodge Magnum Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2017/09/Dodge-2-763x1024.png)
Model-Year Madness! 10 Classic Ads From 1976
Ford
![1978 Ford Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2017/09/Ford-1-756x1024.png)
Oldsmobile
![1978 Oldsmobile Cutlass Supreme](https://blog.consumerguide.com/wp-content/uploads/sites/2/2017/09/Oldsmobile-764x1024.png)
Peugeot
![1978 Peugeot Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2017/09/Peugeot.jpg)
Plymouth
![1978 Plymouth Sapporo Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2017/09/Plymouth-768x1024.png)
Pontiac
![1978 Pontiac Bonneville Ad](https://blog.consumerguide.com/wp-content/uploads/sites/2/2017/09/Pontiac-1-2-695x1024.png)
Model-Year Madness! 10 Classic Ads From 1977