
1978 Pontiac Bonneville
If you’re looking for a common thread to sew this collection of ads together, it may be luxury–or, more correctly, the perception of luxury.
The Buick TV spot starring Glenn Ford is all about space and comfort, while the Pontiac Bonneville print ad touts luxury-oriented standard features. Perhaps most interesting is the Plymouth Sapporo ad; while it promises the expected sportiness, it also hypes standard equipment and “sophistication.”
And while the Chevy ad is a pure pitch to the parsimonious, the Dodge ad steers things back to a “grown up” theme, suggesting that even serious car guys move on from their wild youths.
Enjoy all the ads, and as always, tell us if you recall any time you may have spent with one of these ‘78s. The place for comments is below the last ad.
Cadillac

1978 Cadillac Eldorado Ad
Chevrolet

1978 Chevrolet Nova Ad
Chrysler

1978 Chrysler New Yorker Ad
Datsun

1978 Datsun 200 SX Ad
Dodge

1978 Dodge Magnum GT Ad
Model-Year Madness! 10 Classic Ads From 1976
Ford

1978 Ford Fairmont Futura Ad
Oldsmobile

1978 Oldsmobile Cutlass Supreme Ad (Canada)
Peugeot

1978 Peugeot 504 Ad
Plymouth

1978 Plymouth Sapporo Ad
Pontiac

1978 Pontiac Bonneville Ad
Model-Year Madness! 10 Classic Ads From 1977