Classic Ads From 1978
1978 Pontiac Bonneville

If you’re looking for a common thread to sew this collection of ads together, it may be luxury–or, more correctly, the perception of luxury.

The Buick TV spot starring Glenn Ford is all about space and comfort, while the Pontiac Bonneville print ad touts luxury-oriented standard features. Perhaps most interesting is the Plymouth Sapporo ad; while it promises the expected sportiness, it also hypes standard equipment and “sophistication.”


And while the Chevy ad is a pure pitch to the parsimonious, the Dodge ad steers things back to a “grown up” theme, suggesting that even serious car guys move on from their wild youths.

Enjoy all the ads, and as always, tell us if you recall any time you may have spent with one of these ‘78s. The place for comments is below the last ad.

More Model-Year Madness! ads



1978 Cadillac Eldorado Ad
1978 Cadillac Eldorado Ad



1978 Chevrolet Ad
1978 Chevrolet Nova Ad



1978 Chrysler New Yorker Ad



1978 Datsun Ad
1978 Datsun 200 SX Ad



1978 Dodge Magnum Ad
1978 Dodge Magnum GT Ad

Model-Year Madness! 10 Classic Ads From 1976



1978 Ford Ad
1978 Ford Fairmont Futura Ad



1978 Oldsmobile Cutlass Supreme
1978 Oldsmobile Cutlass Supreme Ad (Canada)



1978 Peugeot Ad
1978 Peugeot 504 Ad



1978 Plymouth Sapporo Ad
1978 Plymouth Sapporo Ad



1978 Pontiac Bonneville Ad
1978 Pontiac Bonneville Ad

Model-Year Madness! 10 Classic Ads From 1977

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