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Class: Compact Crossover
Miles Driven: 657
Fuel Used: 22.9 gallons (and six full recharges)
At the 2018 Los Angeles Auto Show, Mitsubishi unveiled a concept vehicle the company says, gives “a peek into the strategic vision of the brand.”
That “peek” was of the e-Evolution, an all-electric, high-performance crossover, what Mitsubishi indicates will be “the type of vehicles we will bring to our customers in the very near future.”
Class: Compact Crossover/SUV
Miles driven: 822
Fuel used: 24.5 gallons
Whether by deft planning or stroke of luck, Mitsubishi has found itself in an enviable marketing position.
With the introduction of the new Eclipse Cross compact crossover slated for next spring – and the dropping of the electric i-MiEV and long-running Lancer sedan – Mitsubishi will be fielding a lineup of three crossovers and one car line (the slow-selling Mirage) for 2018. That puts the bulk of its wares in the hot-selling “small crossover” segment.
If I may be allowed to overgeneralize, allow me to suggest that American car buyers appreciate utility, but would rather a given vehicle not look too utilitarian.
By the end of the Seventies, it seemed as if the marketing types at Chrysler had given up worrying about protecting legacy brands. In 1978, for example, the company rolled out a small, Mitsubishi-built 4-cylinder Dodge coupe, which the company rather thoughtlessly dubbed Challenger.
Mitsubishi debuted a new trim level for its top-selling vehicle at the 2017 Chicago Auto Show. The 2017 Mitsubishi Outlander Sport Limited Edition slots above the base ES model in the Outlander Sport lineup, and wears a handful of unique appearance features.