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Mar
25
1987 Buick Ad

1987 Buick LeSabre

Question: Is a Buick LeSabre a luxury car? What about a LeSabre Coupe, which seems a little more indulgent than the sedan? For this collection of luxury vehicle ads, we’ve dipped a little low on the price scale by including Mercurys and Oldsmobiles, as well as the aforementioned Buick. Even if they’re not true luxury rides, it’s easy enough to argue that these particular cars are at least a cut above the mainstream fray.

May
17
Classic Ads From 1985

1985 Buick Electra

Which of the following events was more jarring? The addition of Elmo to the cast of Sesame Street, or the introduction of a front-wheel-drive Buick Electra? Both events, coincidentally, took place in 1985, and both events were met with a certain amount of grumbling.

Apr
23
1984 Hurst/Olds, Sporty Car Ads

1984 Hurst/Olds

If you were looking for a diverse collection of affordable sporty cars, you’d probably want to set the time-machine dial for 1984. You would be hard pressed to find a broader collection of fun-to-drive rides at any time other than the mid Eighties.

Sep
21
Corvette Acronyms

The Corvette did very well in SCCA endurance racing in 1985, a fact that was shared in the car’s 1986 ad campaign.

Maybe it was just the prevailing atmosphere of the Eighties, but when the Chevrolet Corvette was redesigned for 1984, it was no longer a muscle-bound sports car. Instead, it was marketed as a high-tech marvel.

Jun
22
2019 Chevrolet Blazer

2019 Chevrolet Blazer

Chevrolet’s Blazer model name first appeared on a rugged, body-on-frame 2-door SUV introduced in 1969, and would go on to grace a number of Chevrolet SUVs over the years until it was phased out after the 2005 model year.

Mar
16
1983 Ford Thunderbird

1983 Ford Thunderbird

I graduated from high school in 1983. The third year of President Ronald Reagan’s first term was pretty good to me—I spent the summer working full time at a service station, I starting taking classes at a local junior college, and I spent a considerable amount of time looking at, reading about, and talking about cars.

Feb
02
Classic Ads 1982, Car Ads From 1982

1982 Dodge Charger 2.2

There is an air of parsimony to the automotive print ads of 1982. Take in all of the examples and take note of the following:

Dec
04
1982 Imperial

1982 Imperial

If you’re looking for proof that 1982 was a transitional year for the domestic auto industry, check out the dealer sales-training video for the then-new Chevrolet Cavalier below. It’s worth noting that Chevy’s cutting-edge front-drive subcompact car is being promoted with two-tone paint and white sidewall tires.

Nov
03
1981 Ford LTD, Classic Ads From 1981

1981 Ford LTD

As far as recessions go, the economic dip of the early Eighties wasn’t much of a downturn. Apparently the Fed overdid it a bit, and tightened the money supply a bit more than banks and lenders liked.

Oct
24
1980 Chevrolet Monte Carlo, Classic Ads From 1980

1980 Chevrolet Monte Carlo

The rollout of General Motors’ broad lineup of “X-Car” compact cars for 1980–which consisted of four separate vehicle lines spread across four brands–was a big event in the American automotive industry. Not surprisingly, GM backed up its ambitious new product initiative with a massive presence in TV and magazine advertising.