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1990 Silverado and 2015 Colorado

Are contemporary midsize trucks really full size? The chart below suggests the lines have blurred.

When convenience-store chain 7-11 introduced the Big Gulp fountain-drink cup in 1980, many consumers were scandalized by the container’s 32-ounce capacity. Indeed, the quart-size cup seemed massive compared to the 7-ounce returnable bottles Coca-Cola once charmingly considered a single serving. Shoppers got past their large-cup apprehension soon enough, however, as 7-11 would soon roll out 48-ounce Super-Big-Gulp and staggering 64-ounce Double-Gulp containers.

2015 GMC Sierra HD

The GMC Sierra HD gets a new look for 2015, as well as a number of upgrades and refinements.

According to a domestic manufacturer of full-sized trucks, 1 in 4 pickups sold today are heavy-duty models. That ought to serve the producer in question—General Motors—quite well, considering that it makes 2 of the 4 brands on the market, and its Chevrolet Silverado and GMC Sierra HDs have been redone, as 2015 models, with new exterior styling, interiors, and features.


New High Country trim level gives Chevrolet Silverado (right) a premium topline model along the lines of the GMC Sierra Denali (left).

At a press event a couple years ago, a manufacturer’s rep riding with us in one of his company’s high-end pickups made the comment, “We can’t seem to find the price ceiling that makes our customers balk.” Indeed, this “truck” we were riding in boasted leather upholstery, wood trim, every conceivable power accessory, a sunroof, a navigation system, rear-seat DVD entertainment … and a window sticker close to $50,000.

2014 Chevrolet Silverado

2014 Chevrolet Silverado LTZ “Z71”

This decade has been a fascinating one for large pickup trucks. Looking at the market as a whole, we’ve seen a shift toward big rigs equipped like luxury sedans rather than traditional workhorses. Chrysler rewrote the rulebook by giving its Ram 1500 trucks a more car-like suspension, never-before-seen storage capability, and a brand-new turbodiesel engine. As Ford readies a new F-150, likely for a model-year 2015 debut, it’s General Motors’ turn in the big pickup spotlight, highlighted by the recent release of new 2014 Chevrolet Silverado 1500 and companion GMC Sierra 1500.

NEW GM Pickups

2014 Chevrolet Silverado

Between the Chevrolet Silverado and similar GMC Sierra full-size pickups, GM will net more than 700,000 high-profit sales in 2012. That’s not a number to be taken lightly. So any time the company looks to redesign those pickups, it’s a big—and important—deal.

Chevrolet Silverado baseball, All-Star Game Silverado

American League Silverado

As the official vehicle of Major League Baseball, Chevrolet is gearing up for an All-Star celebration in Kansas City. During MLB All-Star FanFest (this Friday through next Tuesday, the day of the game), fans can drive Camaros, all-new Malibu sedans, and a Corvette on a closed-course test track at Kauffman Stadium. In addition, former and current MLB All-Stars will ride to the ballpark in 75 Chevrolet Silverados and Chevrolet Camaro convertibles during the MLB All-Star Red Carpet Show on Tuesday afternoon. Finally, the winner of the game’s MVP Award will win a Camaro convertible.

Ram 2500 Cummins

2020 Ram 2500 Laramie Crew Cab 4×4 in Flame Red

Consumer Guide Automotive

2020 Ram 2500 Laramie Crew Cab 4×4

Class: Large Pickup Truck

Miles driven: 169

Fuel used: 11.1 gallons

2020 Toyota Tundra 1974 Edition

2020 Toyota Tundra 1794 Edition

There is magic in the Toyota name, and in the brand’s fanbase. Though the Tundra has not been fully redesigned since the 2007 model year, the full-size pickup generally sees better than 100,000 sales annually. And while that may seem like chicken feed when compared to the 800,000 sales Ford’s best-selling F-Series trucks boast, it is roughly 400 percent better than the Nissan Titan–which was redesigned for 2017 and refreshed for 2020–is expected to show this year. The Tundra’s sales numbers are quite impressive for a truck that has gone without a from-the-ground-up redesign for so long.

2020 Cadillac CT4 Premium Luxury

2020 Cadillac CT4 Premium Luxury in Black Raven paint

Lusso 2020 Cadillac CT4 Premium Luxury

Class: Premium Compact Car

Miles driven: 226

Fuel used: 9.0 gallons


Worst Selling Cars of 2020

Point taken: This is a strange time to try and make any sense of auto sales numbers. Pandemic-depressed auto sales plummeted 35 percent in May and were down 25 percent in June. There’s some indication that consumers are becoming accustomed to doing business in the era of social distancing however, as July sales were only down about 20 percent.