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Though clearly a small pickup truck, Hyundai calls its new-for-2022 Santa Cruz a “Sport adventure vehicle,” and to the company’s credit, it is unlike any other car or truck currently for sale in the U.S.
Today Hyundai released teaser images of its long-anticipated entry into the pickup-truck market, though as it turns out, that entry is a genre-bending vehicle that doesn’t stick specifically to the standard pickup-truck layout. Hyundai says its new-for-2022 Santa Cruz “shatters both SUV and truck segments, creating an entirely new vehicle category.”
Note: The following story was excerpted from the June 2007 issue of Collectible Automobile magazine
By Jack Stewart
Kings, tycoons, popes, and movie stars rode in Isotta Fraschinis. Clara Bow had an Isotta, and Rudolph Valentino owned two. The 1950 film Sunset Boulevard appropriately equipped fictional silent-film star Norma Desmond with an Isotta Fraschini landaulet.