If you’re an auto manufacturer and want to be more popular, here’s how to do it: Build. Fast. Cars.

In our scan of Facebook pages, we found that the seven most-popular automakers all specialized in speed. In contrast, Buick, long associated with the early-dinner crowd, finished 31st.

The Most-Popular Auto Brands on Facebook, Ranked

Below is the number of Facebook “likes” (as of August 22, 2012) for car companies that sell vehicles in the United States.

Facebook “Likes” by Automaker

1. BMW, 11,017,259
2. Ferrari, 9,215,159
3. Mercedes-Benz, 8,151,254
4. Audi, 5,664,175
5. Porsche, 4,444,784
6. Lamborghini, 3,876,705
7. Mini, 3,150,198
8. Jeep, 2,776,952
9. Honda, 2,204,437
10. Kia, 2,039,078
11. Aston Martin, 1,792,979
12. Jaguar, 1,390,530
13. Lexus, 1,378,993
14. Dodge, 1,371,649
15. Chevrolet, 1,307,160
16. Volkswagen USA, 1,262,607
17. Cadillac, 1,213,677
18. Toyota USA, 1,134,551
19. Nissan, 1,020,500
20. Subaru, 828,272
21. GMC, 705,394
22. Mazda, 679,593
23. Ford Trucks, 655,056
24. Infiniti, 534,988
25. Fiat, 524,050
26. Rolls-Royce, 494,049
27. Land Rover, 478,873
28. Volvo, 458,175
29. Maserati, 457,119
30. Hyundai, 432,293
31. Buick, 424,231
32. Mitsubishi, 402,859
33. Chrysler, 378,515
34. Ram, 375,546
35. Bentley, 355,203
36. Suzuki, 215,471
37. Lincoln, 164,741
38. Scion, 128,321
39. Acura, 92,148
40. Maybach, 75,151
41. Lotus, 66,925
42. Bugatti, 23,281

Vehicles With 100,000 Facebook Likes

Among vehicles sold in the U.S., almost all have an official or unofficial Facebook page. Those vehicle pages with at least 100,000 likes are listed below. Though many cars have more than one page, we included just the most popular page.

1. Ford Mustang, 4,328,070
2. Chevrolet Camaro, 2,974,804
3. Audi R8, 1,294,124
4. BMW X5, 999,042
5. Chevrolet Corvette, 978,361
6. Land Rover Range Rover, 862,798
7. Mitsubishi Lancer Evolution, 845,104
8. Lamborghini Aventador, 680,298
9. Dodge Challenger, 650,803
10. Audi A4, 557,453
11. Ford Focus, 469,935
12. Porsche 911, 458,055
13. Chevrolet Sonic, 457,165
14. Toyota Prius, 403,095
15. Lamborghini Gallardo, 390,910
16. Bugatti Veyron, 354,613
17. Fiat 500, 284,731
18. Ford Fiesta, 252,914
19. Ford Explorer, 220,822
20. BMW X6, 196,052
21. Chevrolet Volt, 188,556
22. Nissan Leaf, 183,784
23. Ford Fusion, 182,702
24. Honda CR-V, 171,124
25. Subaru Impreza STI, 159,081
26. Kia Soul, 150,210
27. Mini Countryman, 144,221

Next on the list is Dodge Charger (98,343).

Facebook Face Off: Auto-Brand Winners and Losers of the Past 18 Months

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